Sunday, August 12, 2007

How To Know Your Market

Small businesses can now get expert insight into market research in tie-up between British Library and Yellow Pages.

Entrepreneurs and small businesses are being offered free expert advice on how to carry out essential desk research on their markets and customers, thanks to a series of special workshops being run at the British Library Business & Intellectual Property (IP) Centre (www.bl.uk/bipc) in London, sponsored by Yellow Pages.

The “Knowing Your Market” workshops are being run regularly throughout the second half of the year, following a successful pilot, and will provide SMEs with valuable insight into how best to research their specific business market.

During the two-hour sessions the Business & IP Centre’s information specialists will demonstrate the most effective ways of using the Library’s collection of published market research, business journals and high-value subscription databases, as well as showing attendees how to use internet sources available via their desktops.

The Business & IP Centre specialises in supporting SMEs from the first spark of inspiration through to eventual business launch or expansion.

Fittingly, given Yellow Pages’ sponsorship, the workshops are being held in the Centre’s “yellow” room – one of a number of colour-coded rooms.

Wendy Bridge, head of consumer development at Yell, the publisher of Yellow Pages directories, said: “Our directories are a showcase for a vast array of entrepreneurial talent throughout the UK.

“Not only do we offer predominantly small businesses a platform by which they can promote themselves through advertising, but we continually look at other ways to support them in running a successful enterprise.

"Good market research, using published information, is vital to help a business flourish, but it’s not always easy to find it, so the hands-on guidance and advice that the British Library is offering in this area is invaluable and a natural fit with the way Yell promotes UK businesses.”

Isabel Oswell, head of business marketing at the British Library, said: “You only have to watch BBC2’s Dragons’ Den to see how many entrepreneurs fall at the first hurdle because they haven’t carried out any basic market research. Yet there’s so much published information available, whether it’s free in the Centre or on the internet. In this workshop, the Centre’s information experts aim to equip people with the skills and confidence to identify and access vital published information on customers, competitors and trends.”

Details of forthcoming “Knowing Your Market” workshops at the Business & IP Centre, British Library, Euston Road, London NW1, can be obtained by visiting http://www.bl.uk/bipc/workshops.html.

Future “Knowing Your Market” workshops take place on the following dates:

4 September - 10:00am
20 September - 3:00pm
25 September - 3:00pm
Ubops.com

CrowdRules is a market-testing platform

CrowdRules® is self-service audience testing. Ask questions, have the crowd submit answers, then get unbiased ratings. You can use videos photos, images, text and audio from anywhere on the web!

Anyone can search and see results, but you must be a member (and log in) to vote, to join a crowd, or to create your own crowd. Once you create a crowd, you can create your own challenges and invite people to submit answers and vote.
CrowdRules® can be used for audience testing, band battles, casting calls, film festivals, market research and a million other things. The only limit is your imagination.
features elsewhere.


CrowdRules is a market-testing platform where members can upload video, images, text, or audio, and submit questions to "the crowd" (that is, other members) for voting. Though variations on this theme exist elsewhere on the Web--FunnyOrDie comes immediately to mind--CrowdRules seems intent on offering flexibility for content beyond videos as well as working with media and entertainment companies for paid

More at:http://crowdrules.com/

With New 8hands, the desktop tool ,you can get to all of your social networks from a single entry point, including MySpace, Facebook, Twitter etc

8hands, the desktop tool that operates as a social networking profile aggregator, has released some new features.

With the upgraded version, you can get to all of your social networks from a single entry point, including MySpace, Facebook, Twitter, and more. Also note that access to Facebook friends is a new feature as well. You’ll also get real time notifications on the 8hands desktop tool, and you can chat via IM with your contacts added from your various social networks, and its new Flip! Mode view operates in a similar manner to a microblog, which is in turn better for 8hands’ drag’n'drop media-sharing capabilities. You can also keep track of your media content, as well as share it with your friends. One-click access to your friends’ social networking profiles has also been added.

While 8hands is still in its alpha phase, these tweaks improve its overall service and make it more useful as a profile aggregating and media-sharing tool. The media-sharing and chat options appear to be along the lines of what Velvet Puffin offers, too.
More at:http://8hands.com/
Via-Mash

Network Bar Generator dot com was created to help network owners and webmasters

Network Bar Generator dot com was created to help network owners and webmasters provide a quick and easy way to create and manage network bars. There have been many web designers making good money off of this simple concept so they thought it only right to let the public have the control. Hopefully beginner webmasters can make some unique styles out of the styles they have setup. They will be adding more styles as they get more time. If you want to submit styles to be used on Network Bar Generator, please contact them with your CSS / images.
more at:http://www.networkbargenerator.com/

VideoCafe

With footage from VideoCafe, your blog could rival any trad media outlet. Although you may be able to find videos elsewhere, VideoCafe is a constant and reliable source, with direct access to the news that matters. You’ll be able to find videos easily and quickly. Videos can be directly embedded or you can download them for editing. Breathe some life into your blog, try it today.
After much demand from bloggers,
The NewsMarket, the world's leading
online platform for raw news footage,
is releasing a new Web site.
Video Café enables bloggers to use the same platform traditional media outlets use to acquire 'video from the source.

More at:http://www.thenewsmarket.com/vc/

A collaborative online service to boost productivity on professionals and workgroups

A collaborative online service to boost productivity on professionals and workgroups. Tools to organize and strength relationship among coleagues, employees, clients and suppliers. Our main services are: Online Office, Presentations and Email Marketing.
The target users of Aprex are independent professionals (attorneys, doctors, dentists...), small and medium businesss, educational institutions, governamental and non-governamental organizations, and virtually any group or individual seeking better organization and productivity. The system brings a lot of features, and at the same time remains very clean and user-friendly. Opening a free account, the user will be able to use all the features offered by Aprex.
Aprex also features email marketing campaign management tools. Execution requires a few simple steps. Templates are provided, all you’ve got to do is fill in the info and import your contact lists. A free version is available, however more advanced versions start at 19 reais for the presentation software (that’s per month) and 38 reais for the office suite.
More at:http://www.aprex.com.br/home.php