ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns.
With ad budgets increasing for the online market, it’s even more important to target the right audience and appeal in the most effective way. The new system will separate online audiences into heavy, medium and light users, categorized respectively as 20%, 30% and 50% of the audiences. This expounds on the traditional metrics that consider time spent online as applied to the entire audience.
Having improving measurement systems is additionally important with the rise of niche social networks and new advertising mediums, including widgets, online videos, and the mobile market. Nielsen has been making some changes in its NetRatings and video measurement systems, where several new features were added as well. ComScore’s recent WidgetMetrix report was also expected to have an effect on web analytics.
More at:http://www.comscore.com/
Via-Mashable
Thursday, July 26, 2007
Vator.tv is one for entrepreneurs and investors
If you want to put great idea to prospective business partners, investors, service providers and fellow entrepreneurs just got easier with Vator.tv—a new venture that combines online video and networking. Based on the proverbial elevator pitch—the notion that you should be able to sum up a new business venture in the few minutes it takes to ride an elevator—Vator.tv is an online marketplace for new ideas. “Anyone, across all industries, at any stage, can share ideas, products, services and businesses with the rest of the world, mainly through video.”
Users sign up for a free account. They then create pitches for their ideas, projects or businesses in a rich media environment by uploading video, images, PPT or PDF files. They can choose to share their pitches with a personal network or with the entire Vator.tv community. Users build their networks by inviting friends to join or browsing through other ideas and connecting with like-minded people on the site. The website includes tips on creating compelling pitches, such as how to pack the most punch into a three-minute video clip.
Vator.tv has some big names behind it, including angel investors Peter Thiel, co-founder of PayPal, Richard Rosenblatt, former Chairman of MySpace, and Georges Harik, a former Google executive who helped build Google's AdSense technology. What's more, the company is already putting its money where it's mouth is by hiring a Pakistani group of web developers who won the business through their very own video pitch. Another promising application of video technology in a Web 2.0 environment, Vator.tv is one for entrepreneurs and investors to keep their eyes on.
More at: www.vator.tv
Users sign up for a free account. They then create pitches for their ideas, projects or businesses in a rich media environment by uploading video, images, PPT or PDF files. They can choose to share their pitches with a personal network or with the entire Vator.tv community. Users build their networks by inviting friends to join or browsing through other ideas and connecting with like-minded people on the site. The website includes tips on creating compelling pitches, such as how to pack the most punch into a three-minute video clip.
Vator.tv has some big names behind it, including angel investors Peter Thiel, co-founder of PayPal, Richard Rosenblatt, former Chairman of MySpace, and Georges Harik, a former Google executive who helped build Google's AdSense technology. What's more, the company is already putting its money where it's mouth is by hiring a Pakistani group of web developers who won the business through their very own video pitch. Another promising application of video technology in a Web 2.0 environment, Vator.tv is one for entrepreneurs and investors to keep their eyes on.
More at: www.vator.tv
How To Get Most Popular Post On Net
There are over 86 million blogs, and each one has an RSS feed. All it takes is a few subscriptions to the sites that interest you, and your feed reader is overwhelmed with a never-ending stream of hundreds of headlines. Like an aide or a personal assistant, AideRSS helps to filter and rank these feeds based on a number of criteria to help you read what matters, ensure that you find the good stuff, and to help keep things organized and manageable.
This could save a lot of time for people who don't want to search through to find out what the most popular posts are or to people who are subscribed to many posts that may not be interesting or popular enough for them to waste their time reading.
More at: http://www.aiderss.com/
This could save a lot of time for people who don't want to search through to find out what the most popular posts are or to people who are subscribed to many posts that may not be interesting or popular enough for them to waste their time reading.
More at: http://www.aiderss.com/
CampusExplorer Is For Finding Your DreamUniversity
CampusExplorer.com is dedicated to helping students, parents and counselors find the information and support needed while researching and applying to post secondary schools. Choosing the right school is an important life decision and CampusExplorer.com is here to offer guidance throughout this decision making process by providing free, easy-to-use tools, expert advice and objective information. Consider us your personal college and career counselors available 24/7, to help match you with the right program at the right school, organize and track your applications and determine your ideal tuition options.
CampusExplorer has a clean, easy to navigate user interface. There are plenty of search options and refinements. The autosuggest function for narrowing down fields of study is useful especially if you don’t know what you really want to study. CampusExplorer is filled with information that’s readily accessible (unlike most university web pages). It’s a great resource for the college bound.
More at:http://www.campusexplorer.com/
CampusExplorer has a clean, easy to navigate user interface. There are plenty of search options and refinements. The autosuggest function for narrowing down fields of study is useful especially if you don’t know what you really want to study. CampusExplorer is filled with information that’s readily accessible (unlike most university web pages). It’s a great resource for the college bound.
More at:http://www.campusexplorer.com/
CollegeMailer Is Student Club Mangement Site
CollegeMailer offers student clubs all the tools they need from one platform: club sign-up, event calendar, membership management, targeted emails, event creation with invitation and RSVP, survey administration, web site design, online fee collection and sharing of information across clubs. In addition, CollegeMailer offers a custom Student Life Portal Edition for universities and colleges allowing school-wide administration, monitoring, communication and event creation.
Club officers currently go to several different sites to accomplish all of their tasks. With CollegeMailer, they have all they need from one place. The creation of a network of club officers nationwide offers a wealth of connections and information that will prove useful to incoming officers of a club. On top of the benefits for club officers and students, CollegeMailer as a Student Life portal solution allows schools to implement a fully integrated web application which allows them to have greater level of customization and monitoring capabilities.
More at: http://www.collegemailer.com/
Club officers currently go to several different sites to accomplish all of their tasks. With CollegeMailer, they have all they need from one place. The creation of a network of club officers nationwide offers a wealth of connections and information that will prove useful to incoming officers of a club. On top of the benefits for club officers and students, CollegeMailer as a Student Life portal solution allows schools to implement a fully integrated web application which allows them to have greater level of customization and monitoring capabilities.
More at: http://www.collegemailer.com/
Zotero is an easy-to-use yet powerful research tool
Zotero is an easy-to-use yet powerful research tool that helps you gather, organize, and analyze sources (citations, full texts, web pages, images, and other objects), and lets you share the results of your research in a variety of ways. An extension to the popular open-source web browser Firefox, Zotero includes the best parts of older reference manager software (like EndNote)—the ability to store author, title, and publication fields and to export that information as formatted references—and the best parts of modern software and web applications (like iTunes and del.icio.us), such as the ability to interact, tag, and search in advanced ways.
Zotero has all the capabilities of reference software like Endnote, and it’s free. It’s relatively easy to use, and it has both offline and online functionality. For researchers it’s a must have. It’s even got Google Doc integration.
More at:http://www.zotero.org/
Zotero has all the capabilities of reference software like Endnote, and it’s free. It’s relatively easy to use, and it has both offline and online functionality. For researchers it’s a must have. It’s even got Google Doc integration.
More at:http://www.zotero.org/
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