Thursday, February 14, 2008

Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook

Packaged goods giant Mars will become the first advertiser to sell actual products on Facebook, a move aimed at building the commercial credentials of the social network.

The deal follows the recent backlash around the launch of Facebook’s Beacon, an advertising platform that allowed brands to pump ads without user consent. Facebook was forced to change the service to include an opt-in element.

This will be the first time that users on Facebook will be able to purchase actual and not “just virtual” products.

The applications will launch on Valentine’s Day. Called Celebrate, the service will enable users to buy actual Mars gifts which can be redeemed at participating stores through the use of a scanable, unique mobile voucher ID.

A user on the Celebrate application will be able to select, for example, a virtual box of Maltesers and send it to a friend on Facebook. When this message is opened, the user will be asked to enter his or her mobile number and an SMS barcode will be sent. That user can then go into a participating store, pick up a box of Maltesers, have the mobile code scanned and then leave with the goods.

The tie-up with Mars comes as Facebook UK commercial director Blake Chandlee, in an exclusive interview with Marketing Week, criticised retail, finance and travel advertisers for being slow to invest in social networking, unlike packaged goods brands.
Via-MarketingWeek

Eyespot--Now people can instantly and automatically send content they’ve personalized to any mobile phone or Web site with one click of the mouse

What Company Is Offering:
Eyespot is working to create a mutually beneficial ecosystem of website publishers, content providers, and advertisers. In the increasingly competitive online world, these stakeholders face real problems: website publishers need differentiators to drive signups and retention, content providers need engaging interactive campaigns to drive discovery and sales, and advertisers need immersive online experiences to drive brand awareness.

How It Works:
By putting creative tools and rights-cleared media into the hands of influencers and connectors, Eyespot enables social media and participation culture like no other company. Enabling influencers and connectors in turn leads to the creation of content that attracts legions of viewers, thereby completing the ecosystem that benefits all parties.
Eyespot provides video editing and sharing software that can be easily embedded in any website. Unlike other video editing solutions, Eyespot technology is easy-to-use, intuitive, and accessible for all end-users. Their solution includes next generation video sharing technology, enabling users to share not only via email and embed codes but also to mobile phones, portable players, and other connected devices.

Eyespot content screening technology employs audio, video, and text filtering techniques to protect website publishers against copyright infrle content. As part of our turn-key solution, our filtering technology protects brands while maximizing monetization opportunities.

Eyespot's ad insertion and product placement technologies complete our turn-key solution. By providing contextual advertisements as an information service rather than as intrusive annoyances, the Eyespot platform brings audiences together with advertisers and content owners in unprecedented ways.

Recent Updates:
Eyespot has unveiled significant new features for its Personalization Suite, a toolset that lets users mix, edit, upload and broadcast video content. For the first time, .people can instantly and automatically send content they’ve personalized to any mobile phone or Web site with one click of the mouse.

More at:http://eyespot.com/

Yahoo! Map mixer

What Company Is Offering:
The world is a big place. There are thousands of maps out there that provide unique details about any given destination. MapMixer is a new site that combines those maps with Yahoo! Maps to give you a better view of the world.
It's easy to mix your own map. Upload an image of your map, use our layering tool to align it with Yahoo! Maps and we'll do the rest! Your map will have all the features of Yahoo! Maps (zooming, panning). You can also syndicate it on your own site or blog.

How It Works:
When you are logged in, on the map page of your map under "Map Administration," you may set the map to be private. This will make the map inaccessible to anyone except for you. Maps that are set to private will be available to you via your my maps page.To place a map on your site, you can simply copy and paste the code provided under "Embed" on each map page. This will instantly give you a fully interactive Yahoo! Map mixed with your selected detailed map.
More at:http://maps.yahoo.com/

Go4Funding.com is a platform to bring entrepreneurs and investors closer together

What Company Is Offering:
Go4Funding.com is a platform to bring entrepreneurs and investors closer together. There are lot of sites which boast of offering similar platform only to complicate the entire process of establishing communication channels between two parties.

How It Works:

At Go4Funding.com we believe in simplicity. They understand that enterpreneurs, investors and experts have more on the table than figuring out ways to fill the lengthy registeration forms or hunting through various search options. Go4Funding is designed exclusively to simplify the whole process of investing, looking for funds or setting up various resources required to take your business plans to the next level.

More at:http://go4funding.com/

InternshipRatings.com is a new website to rate, research and compare internships in various industries across the United States

What Company Is Offering:
InternshipRatings.com is a new website to rate, research and compare internships in various industries across the United States. InternshipRatings.com to give students an outlet to reveal and critique the intern world. They know first hand that being an intern is thrilling, overwhelming, challenging and stimulating. That's why they created a place for interns to find out the real deal. Whether or not your experience involved coffee runs and filing papers (like ours did), your internship story will help others determine if "it's worth the coffee."

How It Works:
You can find an internship by using the advanced search fields on the left side of each page, by clicking "Find By Location" or "Find By Industry." You can also use their interactive Flash map on the homepage to search by state. Note that you must have the latest version of Macromedia Flash Player installed to use this feature.You can rate an internship by searching for a company and then clicking the "Rate This Internship" button. If you can’t find your company, please add it to the site by clicking here. You must first be a member before you can add or rate internships.

More at:http://www.internshipratings.com/

BrightCom, an expert provider of integrated conferencing solutions, recently donated a video and web conferencing solution to the New Ways of Working

What Company Is Offering:
BrightCom specializes in creating advanced collaboration and communication products and solutions for business customers. BrightCom products break down the walls of conference room technology connecting remote corporate users, suppliers, and customers together with easy to use, simple to deploy, cost effective solutions. With a full line of conferencing products, BrightCom allows businesses to leverage the power of telepresence and collaboration across the enterprise.

About New Ways of Working Network :
New Ways of Working Network is an interactive network of organizational innovators, people who are transforming their work environment, or preparing to do so. They take an integrated approach to workplace change, combining corporate real estate, human resources, and information technology. Their members are an intriguing mix of experts from the fields of workspace design, technology and real estate/facilities. Their organization is enriched by the contributions of respected academic researchers and knowledgeable consultants who participate in New WOW events and report preparation, sharing their insights and latest research. The New Ways of Working Network brings together thought leaders from disciplines such as workplace design, information technology, knowledge management, human resources, human factors, and organizational culture to dialog about new ways of working in a distributed world.

Recent Updates:
BrightCom, an expert provider of integrated conferencing solutions, recently donated a video and web conferencing solution to the New Ways of Working Network. The solution was used to host their latest Tertulia roundtable discussion, connecting luminaries from around the country to discuss Eric Richert’s conclusions from his recent study on Distributed Work Group Practices.

More at:
BrightCom, Inc.
Cathleen Genewick
877-483-9737
cathleen_genewick@brightcom.com
www.BrightCom.com
BrightCom, Inc.
5811 McFadden Ave.
Huntington Beach, CA 92649

First30days.com---online self-help content has raised $5 million in Series A funding

What Company Is Offering:
First30Days can work at any point in your life change. They are focused on YOUR first 30 days — the first thirty days from the moment you decide to embrace the change you are struggling with and move forward to a more positive you.

For example, it doesn't matter that your child was born two months ago — you can still subscribe to The First Thirty Days of Being a New Dad. Their feature articles, email tips, expert interviews and community are here to help you get through the first thirty days of your acceptance of a particular life change. It's about when you are ready to take the step to rise above the chaos caused by resisting a change and be the best new dad this side of the Mississippi!

How It Works:
Each change page features the top five things you should do to successfully get through your change and a feature story on some of the best practices. We also give you advice from the experts — tops in their fields — to guide you on your way. Make sure to sign up for the email tips to receive the daily information and inspiration.

And don't forget about the community. The voices of experience in their community ensure you find comfort in handling any change.

First30Days is free to join. Receiving their email tips, reading features, expert interviews and updates and participating in the community are all the benefits of registering with our site. Of course, if you want to purchase any of the recommended books, videos or music, they will direct you to a trusted retailer where you can complete your purchase.

How Much They Got From VCs:
First Thirty Days Inc., a New York-based provider of online self-help content, has raised $5 million in Series A funding. Hearst Interactive Media led the round, and was joined by New York City Investment Fund, former Time Warner CEO Dick Parsons and other individual angels. Most of the round closed in early 2007.


More at:http://www.first30days.com/

Tributes.com offers an online community to provide support during times of loss and grieving has raised $4.3 million in funding

What Company Is Offering:
Tributes, Inc. is focusing on developing into the leading online destination for timely obituary news and lasting tributes celebrating loved ones' lives, fulfilling against the original vision for the eons.com obituary classifieds product
Tributes.com offers an online community to provide support during times of loss and grieving, and the site includes an extensive obituary database with obituary records dating back to the early 1900s, providing an excellent resource for genealogy and documenting family connections.

How Much They Got From VCs:
Tributes.com, a new spinout from Eons, has raised $4.3 million in funding from Dow Jones, Eons and other strategic backers. VentureWire reports a post-money valuation of $8.9 million.
Tributes.com is an online content company focused on obituaries and related information, which means it will compete with sites like Legacy.com. Eons is a social network for the baby boomer set, and has raised $32 million in VC funding to date.

More at: www.tributes.com

Archetype Media ---advertising solutions within social networks, has raised $4.12 million in Series A funding

What Company Is Offering:
SocialVibe lets people like you to get sponsored by brands that you love, earn rewards, donate to the Cause of your choice and compare your influence amongst friends. You can choose one or more brand sponsors that really reflect who you are, and show them off to your friends on your profile pages with amazing artwork, videos or widgets. In return for your endorsement, you will earn exclusive rewards from your sponsors - everything from iTunes downloads to access to exclusive events.

How It Works:

SocialVibe will automatically match the points you earn and donate a portion to your Cause, from supporting breast cancer research, to world hunger relief, to preventing global warming. Even though SocialVibe isn't a social network itself, you can discover new people here and connect with them on their social network of choice. Finally, you can measure your rank against your friends, and see who's most influential on your social network, within your real-world social circle, or anywhere else online.ou can add your sponsorship to Myspace, Facebook or any social network or blog platform that allows you to copy and paste Flash-based code into your profile.
How Much They Got From VCs:

Archetype Media Inc., a West Hollywood, Calif.-based developer of advertising solutions within social networks, has raised $4.12 million in Series A funding led by Redpoint Ventures.
More at:http://www.socialvibe.com/

FirstAgain provides innovative financial products to individuals with excellent credit has secured $30 million in funding

What Company Is Offering:
FirstAgain provides innovative financial products to individuals with excellent credit. The company’s AnythingLoan is the nation’s first completely paperless consumer loan and can be used for any purpose, including home improvements, vehicle purchases, educational and medical expenses, timeshares and loan refinancing. The loan experience is fast and convenient, offering same-day funding along with highly competitive rates and loan amounts from $10,000 to $100,000.

How Much They Got from VCs:
FirstAgain, LLC announced today that it has secured $30 million in funding from Arsenal Capital Partners, a leading New York-based private equity firm. This is the company’s second round of growth capital, the first being funding from Merrill Lynch in October 2006. FirstAgain will use the Arsenal proceeds to accelerate its expansion into the expanding loan market for individuals with excellent credit.

For more information, www.firstagain.com.

Contact:
FirstAgain LLC
Christie Huff, 858-414-7846
christie.huff@firstagain.com

CNN's iReport.com

What Company Is Offering:
iReport.com, that is you! So they've this site and equipped it with some nifty tools for posting, discovering and talking about what you think makes the cut.

Use the tools you find here to share and talk about the news of your world, whether that's video and photos of the events of your life, or your own take on what's making international headlines. Or, even better, a little bit of both.

How it Works:
The iReports you see here on iReport.com come straight from iReporters, and they appear on the site the moment they're uploaded. The iReports you see on CNN.com are selected and vetted by CNN before they are used on CNN's platforms.

The "newsiest" stories are sorted in lists at the top of each section on the homepage and in other places around the site. Newsiest is a formula that combines freshness, popularity, activity and ratings. The idea behind newsiest is that all the contributions the iReport.com community of users make to the site -- stories, discussions, comments, ratings, pageviews -- and what CNN producers pick for their own stories could add up to tell us something new about what it means for a story to be newsworthy.


Some of the iReport stories on this site have a little "On CNN" stamp in the top left corner. That means that a CNN producer has picked that iReport to use on CNN, either on TV or CNN.com.
The top members on iReport.com are called superstars. How do we decide who makes the cut? It's all in the math. The site tallies members' contributions, ratings, popularity and site activity, and gives the "superstar" badge to the members whose scores are in the top 20 percent every week.
More at:
http://beta.ireport.com/

Facecloud is a global community where people keep connected and updated by photos

What Company Is offering:
Facecloud is a global community where people keep connected and updated by photos. Facecloud is an online community where you maintain and update a photo page that keeps your friends, family, coworkers, business contacts and the world informed of what's new in your daily life, business, and career.

How It Works:
You may upload photos to four different places, public, friends, family and confidential.
Public: photos will show in public updates and tag search results.
Friends: photos will not show in public updates and tag search results and can only be viewed by your friends.
Family: photos will not show in public updates and tag search results and can only be viewed by your family members.
Confidential: photos will not show in public updates and tag search results and can only be viewed by you and people you add to share confidential photos.
Only you can see who are following you and who are in your family, while the public can see who your friends are and people you are following.

More at:http://facecloud.com/

Camoosta is to bring families and friends closer, get to know everybody, and inform of what's happening

What Company Is Offering:
The goal of Camoosta is to bring families and friends closer, get to know everybody, and inform of what's happening. Share stories, post upcoming events and keep up-to-date photos of our loved ones. We really want to see how everybody is doing. Join us and start building your buddylist. Register for an account and invite your family and friends to join! The more, the merrier!

How it Works:
Once your account is activated, you will receive a free personal blog and a free media gallery. To incite everybody to join and share, we've started our own Camoosta Points System. Each Camoosta member can earn points, on different tasks that they do around Camoosta, from: posting a blog entry, adding an event, discussing a forum topic, or simply commenting on a fellow member's post.

Camoosta Contributors are recommended bloggers and podcasters by our Camoosta users. Forming key partnerships with other family-oriented websites is beneficial in driving traffic to both our contributors' content and our website.

You can help Camoosta and its contributors by actively participating in our discussions. Also, if you know any content providers who might benefit from our website, you can contact them or direct them to website .
More at:http://www.camoosta.com/

Converts bitmap images to vector images

What Company Is Offering:
This site is the result of a Stanford University Artificial Intelligence Laboratory research project by James Diebel and Jacob Norda.

They have strived to make the site as easy to use as possible, with a distinct and clear user-interface, while imposing a minimum of fuss. All that is required is a reasonably modern browser, Flash Player and an image you'd like to vectorize.

How It Works:

This site converts bitmap images to vector images - it's an online auto-tracer.

Just upload your image and we will vectorize it for you.

Vectorization (aka tracing) is the process of converting a raster image to a vector image.

Raster images are pixel-based, whereas vector images are represented by geometric shapes such as lines, circles and curves.
More at:http://vectormagic.stanford.edu/