Wednesday, November 7, 2007

Millennial Media --Mobile Advertising Company Got $15 million in B-round financing

What Company Is Offering:
Media is defining the mobile advertising experience. Leveraging our deep expertise in advertising and mobile technologies, Millennial Media partners brands and agencies with mobile audiences in a dynamic environment that delivers richer advertising experiences to millions of mobile users.
Millennial Media operates industry-leading mobile ad networks designed specifically to best meet the diverse needs of agencies, brands, and direct marketers.
How It Works:
Millennial Media is a mobile advertising company that uses its deep understanding of mobile consumers, technologies and media to sell performance based advertising solutions to advertisers. They have superior mobile ad-serving and optimization technologies which offer publishers a differentiated way to monetize their mobile content audience. Their offering demystifies the advertising opportunity for all involved parties.
How Much They Got From VCs:
They got $15 million in B-round financing to aggressively extend its leadership position in the fast-growing mobile advertising industry.
What's the purpose of raising fund:
The company plans to intensify its investment in delivering solutions to advertisers and agencies to reach consumers via mobile devices and build on its position as a leading mobile ad network. Millennial Media's additional growth initiatives include sales and international business development to complement its premier network.
More at:http://www.millennialmedia.com/

hlola.com---For Knowing Which Is Your Profitable Keywords

What Company Is Offering:
HLOLA lets you setup your PPC campaigns using Google AdWords, Yahoo! Search Marketing, or MSN AdCenter, and within days it unveils valuable information.
HLOLA not only tells you what are your profitable keywords, but also shows your long-tail keywords (the exact search phrases people were looking for). If that's not enough, it also displays each long-tail keyword's conversion rate and ROI separately, so you can start using those individual keywords in your PPC campaigns and pay less per click.
How It Works:
HLOLA's state-of-the-art technology records clicks' origin and let you know where in the world are your conversion coming from, so you can better target your campaigns. This is particularly handy when advertising to a global market. HLOLA doesn't settle in letting you know your click's originated country, but goes all the way breaks down the states and regions for you.HLOLA lets you know when your campaigns converts, so if you see that the majority of your conversions occurs on regular business hours - you can pause your campaigns at nights. If Sundays never converts - why advertise on a Sunday? Best of all, HLOLA adjusts all conversion according to your time zone so you don't have to do any calculations.
More at:http://hlola.com/

The Point --Where People Can Come Together To Solve The Problems That Are Too Big Or Time Consuming To Solve Alone

What Company Is Offering:
The Point is a community where people can come together to solve the problems that are too big or time-consuming to solve alone.
The Point is a groundbreaking way to use the Internet that helps groups of like-minded people get things done. How? No one is obligated to do anything unless a campaign reaches its “tipping point.” At the tipping point, everyone springs into action, knowing they have the numbers to make a difference.
How It Works:
The Point serves a collection of interests that seem unrelated on the surface – from planning a party to boycotting a multi-national corporation. Generally, they will make group action more efficient. But The Point’s true power is its effect on the relationship between individuals and organizations. By allowing individuals to more easily express their democratic preferences, The Point will shift the balance of power back towards individuals, away from the companies, governments, and organizations that exist to serve them.
Who is Behind This Site:
Behind The Point is an exceptional team of developers, thinkers, and entrepreneurs. Founded in Chicago by Andrew Mason and launched in September 2007, The Point is privately owned and funded.

Andrew Mason, Founder / CEO

Andrew’s first entrepreneurial venture was at the age of 15, when he launched Bagel Express, a Saturday morning bagel delivery service. Andrew graduated from Northwestern University in 2003 with a degree in music. In January 2006, Andrew joined InnerWorkings (NASDAQ: INWK) as the lead developer of their internal print procurement software. Andrew left InnerWorkings in the fall of 2006 to attend the University of Chicago Harris School of Public Policy, where he was granted resources to develop Policy Tree, a policy debate visualization Web application. Upon receiving an unexpected investment offer, Andrew left school to start The Point.

Jeremy Pepper, Director of Communications

Jeremy is responsible for traditional and social media programs, as well as community outreach and marketing. Jeremy has a decade’s worth of experience in high-technology, consumer technology and consumer public relations, and is one of the world’s earliest and well-known PR bloggers and social media strategists. His POP! PR Jots is one of the most popular PR blogs, writing on topics affecting the marketing and public relations industries.

Prior to The Point, Jeremy worked at Weber Shandwick with clients across the board on the development of social media campaigns and strategies; such companies included Cisco, BEA Systems, General Motors, MasterCard International, Verizon Wireless and VeriSign.

More at:https://www.thepoint.com/

Travature ---Online Service That Integrates Travel Information

What Company Is Offering:
Travature is a simple, yet powerful online service that integrates travel information. Our goal is to help travelers by taking the headache out of trip planning and travel research. As avid travelers, we were tired of sifting through dozens of websites to find relevant travel information. We believe, that the travel community needs a better way to connect and aggregate travel information. What's more we believe that travel information should be trustworthy and unbiased, something beyond the usual company agenda of trying to sell you something. A travel site built for and around the travel community.
How It Works:
Travature.com gives you a number of options to help you with your travels. There is a flight search that helps you find good deals online. There is a travel guide section that includes articles and other useful information about a destination. You can look at restaurant reviews to find the best place to dine when you are on your vacation. There is a mashup section that gives you a brief summary of a destination. The mashup section includes a google map, weather and climate information, a historical background, visa requirements, communication tips, cultural information, government information, currency information, and much more.
More at:http://travature.com/

thebestintheworld.com---For Finding Best Products And Services

What Company Is Offering:
A place where you can find the best current products or services in the world.
Maybe you want to treat your family or loved one to the best holiday in the world or even settle a dispute amongst friends about which actually is the current best mobile phone in the world. Or finally convince your friends that your football team IS the best in the world. They have a directory set up with thebestsintheworld.com domain names that link directly to the BEST in the world for each category.
How It Works:
Go to your address bar. Just type thebest****intheworld.com, replacing **** with any product/service you want, on the address bar above! Do you want the best coffee in the world? You want to know which is the best car in the world?
Visit the site and search of the best products and services. You can search by the alphabetical list of best products and services or you can type in the name of what you are looking for. When you search for the best product/service you re brought to the website of the result. TheBestInTheWorld.com rates the best products and services by 3 requirements; they must currently be in the list of the top 5 or 10 products/services they provide, the product/service must be provided worldwide, and there must be a concrete track record of satisfied clients and customers.
More at:http://thebestsintheworld.com/

Draftmix.com---For Fantasy Sports

What Company Is Offering:
Draftmix.com is the next step in the evolution of fantasy sports. While other fantasy sports sites keep rehashing the same old formula, they're constantly working to make the game easy and engaging.
How It Works:
They're currently the only site offering live drafts all day every day throughout each sport's season. They offer short term, hands off leagues, so you won't be penalized if you can't login five times a day to manage teams. And they offer guaranteed cash prizes with a simple, easy to understand structure.
More at:http://www.draftmix.com/

Network Detecting Tool---Yougetsignal.com

What Company Is Offering:
The network location tool is a utility that approximates and displays the geophysical location of your network address using Google Maps. The location database, provided by MaxMind, is 98% accurate on a country level and 70% accurate on a city level for the US within a 25 mile radius. Fun searches: digg.com, youtube.com, facebook.com, thepiratebay.org, and cia.gov.
How It Works:
MaxMind provides its geolocation technology through the GeoIP brand. By accurately pinpointing the location of Internet customers and visitors by country, geographic region, down to the granular detail of city in real-time, MaxMind enables online businesses to have a valuable marketing tool as well as the ability to customize their websites to better serve clients. There are currently more than 2,000 clients using GeoIP.

MaxMind's industry-leading minFraud service is aimed at helping merchants prevent fraud from online card not present transactions.
More at:http://www.yougetsignal.com/
http://www.maxmind.com/