A report by IMRB International and the Internet and Mobile Advertising Association of India (IAMAI) estimates that online advertising—including display, search-based and other methods—increased from Rs 425 crore in 2006-07 to Rs 700 crore in the current year. The 250-million mobile user population too makes mobile marketing a lucrative communication channel for brands.
Digital marketing firm Pinstorm estimates that the mobile advertising industry including WAP and SMS has grown from Rs 20 crore in 2006-07 to Rs 50 crore in 2008-09. And while the digital advertising industry has not observed shrinkage its current rate of growth at 24% is slower than the anticipated 35%.
Ask Samsung’s director marketing for South-West Asia YY Kim who’s sold on the benefits of this new age medium. “Online advertising works very well for our technology-based products like MP3 players, notebook PCs, mobile phones, LCD and Plasma TVs. Our online campaign for notebook PCs in November, 2008 was a success as it doubled visitor traffic to one lakh in the following month,” he says. Online advertising comprises 1% of Samsung adspend in India and is likely to grow to 2% this year.
All this spells good news for the scores of startup firms that have emerged around Internet and mobile advertising in India. Aashish Solanki, founder of yet another Bangalore company Net Bramha Studio is among them. It works with other startups to help build their online brand presence from scratch.
“We work for startup companies like Game Kraver, My Piction and Nemo Solutions, helping position them and conducting viral marketing campaigns. It helps them get better ROI,” says Solanki. “Even our big clients like Shell are investing in online advertising.”
Accountability is one of the biggest draws of such tech-based media. “Today every advertiser wants to know where each dollar is being spent and the result of it. In a recessionary time, advertisers move money to more measurable mediums,” says Naveen Tewari, CEO of mKhoj, a mobile advertising firm started two years year ago.
“We have grown 10 times in the last six months and expanded to 25 countries.” mKhoj’s campaign for Reebok involved creating a WAP portal where visitors could participate in a lucky draw to get a phone call from their favorite stars, and also allowed them to locate the nearest exclusive outlet. According to the company’s website, this campaign drove 450,000 visits to the WAP portal, with over 12% of them locating the nearest Reebok store.
“Around 70 to 80 per cent of a brand’s audience can be reached on internet and hence it is up to advertisers, agencies and publishers to churn out innovative ways to address the users effectively. Only then we can hope that the medium can grow faster,” agrees Rahul J Jethva, CEO of Spring Communications, which is also into this space.
Read more..
Tuesday, January 27, 2009
WireFrames Ideas
What Company Is Offering:
Iplotz allows you to rapidly create clickable, navigable mockups and wireframes for prototyping websites and software applications.
How It Works:
With iplotz you can create clickable, navigable wireframes to create the experience of a real website or software application. You can also invite others to comment on the designs, and once ready, you can then manage the tasks for developers and designers to build the project.
More at:http://www.iplotz.com/
Iplotz allows you to rapidly create clickable, navigable mockups and wireframes for prototyping websites and software applications.
How It Works:
With iplotz you can create clickable, navigable wireframes to create the experience of a real website or software application. You can also invite others to comment on the designs, and once ready, you can then manage the tasks for developers and designers to build the project.
More at:http://www.iplotz.com/
Pixagogo--Prints photos online
What Company Is Offering:
Pixagogo Offers elegant online albums, a place to keep all your pictures together, easily access them from anywhere and share them with family and friends.
Unique Features:
* Self-organizing photo timeline
* Your photos kept safely and securely
* Your own online photo gallery
* No ads – just your photos
* Unlimited photo storage
More at:http://www.pixagogo.com/
Pixagogo Offers elegant online albums, a place to keep all your pictures together, easily access them from anywhere and share them with family and friends.
Unique Features:
* Self-organizing photo timeline
* Your photos kept safely and securely
* Your own online photo gallery
* No ads – just your photos
* Unlimited photo storage
More at:http://www.pixagogo.com/
AddInto is a free service that lets you easily submit a link in several systems
What Company Is Offering:
AddInto is a free service that lets you easily submit a link in several systems of favourites, social networks or RSS feed readers. Instead of having a link to each of them, you have a single link to all! The service aims to reduce the time and effort necessary to add a site, an article or an RSS feed.
More at:http://www.addinto.com/
AddInto is a free service that lets you easily submit a link in several systems of favourites, social networks or RSS feed readers. Instead of having a link to each of them, you have a single link to all! The service aims to reduce the time and effort necessary to add a site, an article or an RSS feed.
More at:http://www.addinto.com/
IMified aims to help developers build, deploy, and integrate instant messaging solutions
What Company Is Offering:
IMified aims to help developers build, deploy, and integrate instant messaging solutions into their exisitng applications. Their simple, web-based platform makes it easy to create and deploy interactive instant messaging agents or "bots".
Why To Use It:
IMified's API-based solution for creating and hosting instant messaging applications removes the complexity and provides a simple solution for building and deploying IM applications on multiple public IM networks using one API.
More at:http://new.imified.com/
IMified aims to help developers build, deploy, and integrate instant messaging solutions into their exisitng applications. Their simple, web-based platform makes it easy to create and deploy interactive instant messaging agents or "bots".
Why To Use It:
IMified's API-based solution for creating and hosting instant messaging applications removes the complexity and provides a simple solution for building and deploying IM applications on multiple public IM networks using one API.
More at:http://new.imified.com/
Eduslide.net----To create and deliver elearning content - free of charge
What Company Is Offering:
Eduslide has been developed to allow anyone to create and deliver elearning content - free of charge. Anyone can create their own courses, and either charge for them, restrict access to them, or deliver as public courses (on request)
More at:http://www.eduslide.net/
Eduslide has been developed to allow anyone to create and deliver elearning content - free of charge. Anyone can create their own courses, and either charge for them, restrict access to them, or deliver as public courses (on request)
More at:http://www.eduslide.net/
Subscribe to:
Posts (Atom)
