Saturday, January 26, 2008

Rich Chart Live

What Company is Offering:
Rich Chart Live is a free online service which creates enjoyable and captivating charts with attractive visuals and interactivity.

No software to download, nothing to install, all you need is any web browser that supports Flash, in Windows, Mac or Linux.

Import your data from a spreadsheet, export your chart as a Flash animation, as a PowerPoint presentation or embed directly to your blog or website by just copy & pasting HTML.

How It Works:

Create stunning Rich Media charts that present your data in an enjoyable and captivating experience.

No software to download, nothing to install, all you need is a web browser to create impressive charts. Rich Chart Live works from any web browser that supports Flash, in Windows, Mac, Linux and others.

More at: http://www.richchartlive.com

DesiHits! is an entertainment/lifestyle hub for anyone has raised $5 million in Series B

What Company Is Offering:
DesiHits! is an entertainment/lifestyle hub for anyone curious about Desi culture. They aim to provide Desi lifestyle/culture and music in a format that cannot be found anywhere else. DesiHits! aims to make South Asian culture more widely dispersed and understood as well as offering a platform for South Asian artists to promote themselves globally.

How It Works:

Desi Hits spotlights established and emerging talent across music an film. The multimedia site caters to a cosmopolitan online community that craves fresh innovative East/West fusion, and the best from Los Angeles, London, Bollywood and beyond. Streaming music/video and podcasts, blogs and artist profiles, celebrity interviews, lifestyle features, special event listings as well as user-generated shows are all accessible anytime, anywhere. Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a following in more than 68 countries.
DesiHits! draws on the multicultural backgrounds of our target audience, namely the “Desi”, who can often be described as bilingual, trendy, cosmopolitan and as likely to jive to Madonna as they are to Bollywood. They focus heavily on bi-cultural remixes as they uniquely represent the next generation (and beyond) South Asian experience.

How Much They Got From VCs:
Desi Hits, a San Francisco-based operator of a multimedia South Asian entertainment portal, has raised $5 million in Series B funding. Backers include D.E. Shaw Group, Draper Fisher Jurvetson and Trident Capital.


More at:http://www.desihits.com/

IMMI has created a new integrated media measurement system that links media exposure to consumer action has raised $25 million

What Company is Offering:
IMMI has created a new integrated media measurement system that links media exposure to consumer action. Using a digital monitoring system based on open-architecture cell phones, IMMI tracks media 24/7—including media that other research companies can't accurately measure.

How It Works:
IMMI offers the highest-quality data and analysis to advertisers and broadcasters by focusing on two key areas.IMMI solves key methodological problems associated with most existing media research:

Comprehensive tracking of all media, not just a single source.

Unobtrusive and totally passive data collection. There's no need for any activity that might alter panel members behavior, or for special encoding by media providers.

Cell phone based data collection. IMMI uses off-the-shelf hardware that research panel members already know how to operate.
Real-time reports with detailed demographics that get to individual behavior, not just group averages.
IMMI connects advertising to consumer behavior more directly and more accurately than any other service and answers these key questions:

How many people are actually watching my network, including outside the home and using time-shifting devices?
How many people actually see my commercial?
How effective is my advertising?
Where and when should I advertise?
Did my local ads and promos run, and when?
What songs cause radio listeners to change stations?
What programming causes TV viewers to change channels?
How can I measure new media audiences that are not accurately measured today?

How Much They Got From VCs:
Integrated Media Measurement is provider of data and analytics to media companies and advertisers, has raised $25 million in Series C funding. Kantar Media Research, the media research division of WPP Group, led the deal, and was joined by return backers Draper fisher Jurvetson and Advanced Technology Ventures. The company had previously raised around $15 million.
More at:www.immi.com.

For Your Imagination

What Company Is Offering:
For Your Imagination develops and markets high-quality original internet TV shows turning concept into reality for brands and content creators.

How It Works:
The company works with creative individuals to develop their show, offering them the opportunity to reach a targeted advertiser-friendly audience effectively and monetizing quickly.

For Your Imagination’s talented team writes, produces and markets entertaining videos for online distribution and monetization through advertising, sponsorships, merchandising and licensing. New York City based For Your Imagination is built upon the experience of industry veterans whose combined expertise include web development, major television and movie production, national marketing campaigns and technology.

More at:www.foryourimagination.com

Asterpix enables users to easily create interactive videos

What Company is Offering:
Asterpix enables users to easily create interactive videos and share them through websites, blogs, and email.

How It Works:
Hypervideo is comparable to hypertext in some respects. Hypertext makes text an interactive experience, allowing you to create and click on “hot” links to navigate a document. Hypertext has changed the way we navigate documents. For example, when we open a simple text document such as a printed book, we often look at the table of contents first and then turn to the page of interest. When they open a hypertext document, the table of contents typically comprises links to the appropriate portions of the document. Simply clicking on these links takes us to the relevant sections and subsections. Hypertext documents contain links to other hypertext documents allowing the reader to navigate large quantities of information quickly to gather what is of interest at that moment.

Analogous to hypertext, hypervideo makes video an interactive experience. Specifically, hypervideo allows users to create links from objects in a video, even as these objects move around in the scene. Viewers may then click on these “hotspot” links to navigate the video and get more information on objects of interest.

Recent Updates:
New offering lets you do a little bit more with your video clips, including customization options like hyperlinks, hotspots, logos and an icon link. You’ll also be able to do things like control the length of time a hotsot follows an item, set default hotspot markers, and use a “point and shoot” authoring interface to get the job done.

More at:www.asterpix.com