Friday, December 21, 2007

Emsense-- Track people's emotional responses to advertisements

What Company Is Offering:
The company has developed a sensor-laden headset that tracks brain activity using a single electroencephalography sensor (EEG) at the forehead, and other sensors that monitor breathing rate, head motion, heart rate, blink rate, and skin temperature--all of which can be indicators of whether a person is engaged or excited. In addition, says Hans Lee, chief technology officer at Emsense, his team has built proprietary algorithms that find meaning from the data collected by the sensors.Founded in 2004, the company was originally developed to build an EEG-based video-game controller.Recently, though, the team found that using its technology for market research is more lucrative. And, as the political season ramps up, the company is testing its system internally on campaign ads.

How It Works:

Emsense contacts potential testers in its database of about 5,000 people. These testers go to Emsense testing centers, scattered throughout the country, where they put on the headset and sit down to watch television or play a game. From the headset's data, the company's algorithms deduce a handful of coarse assessments about a tester's experience: when she has positive or negative feelings, whether or not she is concentrating, if she is excited, and, for games, how much she is engaged with it. Emsense then produces charts that qualitatively show these responses throughout the experience.

For instance, in a commercial for a detergent, an advertiser shows a pregnant woman, who is wearing a pink shirt, eating ice cream. A few seconds into the ad, she drops ice cream on her shirt, scoops it up with her spoon, and continues to eat. Toward the end of the commercial, the product is introduced, and the stain removed. According to Emsense's data, women tend to respond negatively to the first part of the ad, apparently growing distressed as the woman drops the ice cream and scoops it up. When the product name is introduced and the stain removed, women's responses turn more positive. Men, however, respond positively when the woman drops ice cream, but they remain neutral throughout the rest of the commercial. This is evidence, that the commercial works well with its intended audience--namely, women.

Their technology allows us to collect moment-by-moment metrics while avoiding the cognitive bias that can interfere with self-reporting and focus groups. Emsense spent about four years collecting data on how viewers reacted to specific events in commercials and games, such as an intense battle scene, or a joke or a sales pitch in an ad. The company used this data to build mathematical models describing how physiological signals change in response to specific events. The technology, he claims, can let a game maker know the point at which people get sucked into a game and the point at which they lose interest. An advertiser can learn if its sales pitch comes at a time when commercial watchers have a positive or a negative feeling about the ad.
More at:http://www.emsense.com/

A new set of software and services released by Swarmcast could help improve the quality of online video

What Company Is Offering:
Swarmcast is dedicated to transforming the Internet into a reliable medium for distributing high-quality video. The company mission is to enable content providers to engage global audiences through high-quality viewing experiences.
How It Works:
Swarmcast's multi-source streaming platform enables the delivery of HD video, rock solid live and on-demand streaming, and accelerated downloads, while managing delivery costs. They are currently powering some of the most demanding media destinations on the Internet. Enabling content providers to scale to millions of simultaneous users, Swarmcast offers the most reliable distribution of high quality viewing experiences over the Internet.

Who Is Behind The Company:
1.Justin is the original inventor of "file swarming," a content delivery method that breaks large files into smaller data packets to efficiently exchange them over the Internet. In 2001, Justin founded Swarmcast to develop and market his file swarming technology. He was awarded a patent in 2007 for file swarming, which includes technologies commonly referred to as peer-to-peer, grid content delivery and multi-source streaming.
2.Ry4an co-founded Swarmcast with Justin Chapweske in 2001. He is an expert in file transfer and content delivery technologies, and played an integral role in writing the code for mutli-source streaming technology. Ry4an holds the position of CTO at Swarmcast, and is responsible for all aspects of the company's technical direction. His key functions include overseeing operations and software development, as well as coordinating with the business development team to create Swarmcast's long-term product roadmap. With more than a decade of software engineering experience, Ry4an honed his talents at a select group of companies.
Recent Updates:
A new set of software and services released last week by Minneapolis-based Swarmcast could help improve the quality of online video. Dubbed Autobahn HD for Flash, the product offers to speed often-congested video downloads and improve picture quality for many viewers.
http://www.swarmcast.com/

Mvolve is the telecoms directory and information resource hub--Networking Community Of Professionals

What Company Is Offering:
Mvolve is the telecoms directory and information resource hub, underpinned by a vibrant networking community of professionals.

How It Works:

Companies that register their business within the directory have the functionality for their employees to attach their personal profiles to the company listing.

Companies can publish a free listing, or they can take one of the various levels of paid sponsorships, including: Category; Platinum; Gold; Silver; or Bronze. Within each category, and via search results, companies are displayed first via listing level, then by chronological order. This provides the incentive for companies to register early to gain their required positioning.

There are currently 60 core categories with a total of 174 sub categories. Each Category has an average of at least three sub-categories.

Unique Features:

Telecoms most comprehensive company and services directory. A highly influential and vibrant directory of industry professionals/ decision makers.White papers/ case studies downloads library RFP search and distribution.User generated news feeds.Executive search and recruitment boards.
More at:http://www.mvolve.com/

uTest is global marketplace for software application testing coupled with a Pay Per Bug business model

What Company Is Offering:
uTest is revolutionizing traditional software testing by introducing the first global marketplace for software application testing coupled with a Pay Per Bug business model. Companies in need of software QA testing will be able to access professional testers on-demand through our Global Community for the purpose of quality assuring and testing software release prior to market launch.

How It Works:

uTest provides software companies with significant benefits including higher quality software releases, reduction in product release cycle time and overall product time to market while improving overall customer satisfaction. We also provides software companies with significant cost savings including reduction in QA costs by minimizing help desk costs, handling peak QA periods effectively and improving overall quality of released application.
The uTest testing platform is all Web-based - accessible anywhere, anytime, from any computer screen by customers and testers. It enables application vendors to load/publish their application, test scripts and testing information to the secure uTestTM Testing Platform. The interface is easy to use and allows companies to self manage QA cycles, projects and processes.
More at:http://www.utest.com/

Venture capitalists trnds for 2008

Venture capitalists are forecasting an active year for the industry with high growth in the CleanTech sector, an improving IPO market and fewer venture firms in 2008. These predictions are among the top line findings of the NVCA 2008 Predictions Survey. The results also show concerns about global investments in certain regions including China. Additionally, the industry believes fund sizes will become larger and returns for limited partners of venture capital funds will improve in both the short and long term horizons.

"For venture capital firms, 2008 will be the year we begin to see larger funds raised at a faster pace, as many firms in the industry will focus on sectors that have increasing capital requirements such as life sciences and clean technology," said Mark Heesen, president of the NVCA. "These sectors will not be exclusively U.S.-based, but have a world-wide platform which will require more time and more capital than ever before. That said, the other end of the spectrum -- seed and early stage investment and smaller, regionally focused firms -- will also be very active, particularly in the Internet and new media spaces. By its very nature, venture capital investment is long term so the ultimate winning strategy won't be clear for some time," Heesen added.

The NVCA survey was conducted in early December and includes the predictions of more than 170 venture capitalists from across the United States.

Investment Trends

Venture capitalists are predicting moderate investment growth next year with 71 percent of respondents pegging 2008 venture investment levels to be between $20-29 billion, with the average forecast at $27 billion, which would be on par with 2007 investment levels. A quarter of the respondents predict venture capital investment will be higher, in the $30-39 billion range.

Venture capitalists overwhelmingly predict (80 percent) that the CleanTech sector will attract higher levels of venture financing in 2008.

However, 61 percent of respondents also believe that the CleanTech sector will be overvalued next year. Other sectors of growth include media and entertainment (65 percent predict higher levels), biotech, and Internet specific companies (55 percent respectively). Investment in the medical devices and wireless telecom are expected to grow moderately with more than half the respondents predicting static or declining investment in these sectors. Fifty percent of venture capitalists predict a decline in semiconductor investing while 21 percent see declines in software. Accordingly, both industries are projected to be undervalued in 2008.

In terms of international investing, while there is a general assumption that global markets will continue attracting U.S. venture dollars, domestic venture capitalists are skeptical about quality deal opportunities in pockets of the world. Thirty-seven percent of respondents say they are leery about investing in South America while 28 percent are hesitant to invest money into China next year. Eastern Europe also causes concern for 17 percent of the venture capitalists surveyed.

Venture Capital Fundraising

Most respondents believe the industry will consolidate further in 2008 with 57 percent predicting the number of venture firms will decrease next year. Those that remain will be raising the same size or larger funds according to 84 percent of venture capitalists polled. Only 16 percent believe funds will be smaller next year.

Venture-Backed Exits -- IPOs and Acquisitions

While 59 percent of the venture capitalists are predicting further IPO market recovery, 44 percent see that recovery taking place at the same or a slower pace than 2007. Twenty-two percent see a flat IPO market and 19 percent believe the market will weaken for venture-backed companies.

Most venture capitalists still see the U.S. exchanges as holding the greatest promise for venture-backed company listings. Seventy percent cited NASDAQ as holding the most potential for venture-backed listings in 2008; 19 percent say AIM has most promise; followed by the Hong Kong (16 percent) and Shenzhen Exchanges (15 percent).

In the acquisitions market, the venture industry is split on how deal values will trend. Thirty-five percent say valuations will be higher; 27 percent say lower; and 38 percent say they will remain the same. However, the majority of respondents (55 percent) believe deal volume will increase.

Alternative Asset Performance

When asked about short term performance of other alternative asset classes, large majorities of respondents forecast a dip in returns. Venture capitalists overwhelmingly agree that short term performance will decline in the real estate (78 percent), buyout (70 percent), and hedge fund (73 percent) industries. However, most are optimistic about short term venture returns. Seventy-seven percent of venture capitalists believe their industry's short term performance will improve.

A significant number of survey participants predict declines in the long term performance of the buyout and hedge fund industries. Forty-three and 51 percent predict declines in these respective industries over the long term. However, forty-seven percent of the respondents say real estate long term returns will improve. Also, most venture capitalists are optimistic about the venture industry's long term performance with 80 percent predicting an improvement in the next 5 to 10 years.
Via-AVM

Cellyspace---Mobile Greetings For Xmas

What Company Is Offering:

Cellyspace is the world’s first integrated online tool to create and send both SMS (text) and MMS (multimedia) messages to family, friends and customers.

Cellyspace is a mobile multi-media social service/online toolset that allows users and advertisers to compose and distribute customized multimedia messages (MMS) to cell phones from their PC's.

How It Works:

You can send MMS content that contains Audio, Video, Text and Image slideshows. They also offer Broadcast Messaging that allow subscribers to opt-in to get your MMS and SMS blasts sent to them daily, weekly or monthly. You can use our service to personalize your own mobile phone or to humor, inspire, promote or just to say ‘Hello!’ to all of your friends, family, fans, networks and customers. Cellyspace also allows bands to sell their ringtones in concert and on their social network pages.
After you’ve composed and saved your content on Cellyspace, they give you the option to create a unique name for your content – we call this name a keycode - and then you promote it with our tools and on your web site, on MySpace, in your print/audio/video media and any other promotional methods you currently use for promotion.

Mobile customers get your content sent to their phone by texting your unique keycode to Cellyspace’s shortcode. They will then be able to receive your content on their phone, view it right away and store it for later viewing (handset dependent).

To help you promote your content, Cellyspace gives you the option for your publicly available content, to copy and paste automatically generated html code or link onto your online site(s). This is a useful promotional tool and very simple to do.
More at:http://www.cellyspace.com/

ClayValet is a personal shopping service---They Shop For You

What Company Is Offering:
ClayValet is a personal shopping service.Real people read your requests.
They recommend good products, give advice, and find bargains.

How It Works:
Think of something you want to buy and tell us about it on our Home page. After you enter your request, you will be prompted to create an account by choosing a user name and a password. They'll also ask for your email address (so they can send you the report when it's written) and a zip code that can help us calculate tax & shipping costs.

Their shoppers are normal people who are experienced and comfortable with online shopping. They are not experts themselves, but they know where to look, how to compare prices and whom to trust. They enlist them to shop on your behalf, guide them to use the right resources, and assemble their findings into a useful report for you. Anyone who wants to experience the luxury of having someone else shop for them. Their users come from many zip codes and many walks of life, but they have one thing in common: they have better things to do than spend hours shopping online.
There is no cost to sign up for ClayValet, and every user can submit up to five free requests every week. They do plan to start charging for this service eventually.


How Is It Different:
Sites like Google Products and Amazon are great, because they provide LOTS of options. But many people get overwhelmed by so many options and can't afford the time and energy to research every online purchase. ClayValet offers a great alternative! We enlist real people to solve your problems, and—unlike using a search engine—you actually get a better response if you provide a lengthy, detailed request. Our shoppers can interpret your needs and recommend a product that fits.
More at:http://clayvalet.com/

Oversee.net--Online Solutions For Advertisers,Publishers And Consumers

About Company:
Oversee.net is a technology-driven company whose products deliver quality through a mix of technology and deep knowledge of online advertising. We are experts in driving quality traffic on the internet.
The company has over 150 employees who work to deliver innovative online marketing solutions every day. Headquartered in Los Angeles, the Company is an industry leader, and has grown organically since its inception. By using knowledge of internet traffic and developing proprietary technology that focuses on optimized utilization of the Internet, the Company has achieved leadership positions in three core areas: direct navigation, lead generation and online advertising solutions.

How It Works;

1.DomainSponsor is the leader in domain monetization, a service that enables domain owners to maximize earnings on the traffic generated to their domains. This traffic is generated by direct navigation — when users search through the address bar, finding relevant results at a given domain without a search engine.

DomainSponsor features the highest traffic conversions in the industry, and uses proprietary optimization technology to produce the most relevant and profitable results, in the form of custom landing pages for each domain.

2.As a leading consumer financial services portal, Low.com is committed to helping users find the lowest cost and most reputable purchase, refinance and home equity loans.

Low.com is focused on providing information on low mortgage interest rates to consumers and great service to its clients. We connect highly-motivated consumers with financial institutions, resulting in leads that generate among the highest percentage of closed loans in our industry. Our Account Managers are former mortgage professionals who understand that the mortgage business is fueled by qualified customers who are motivated to enter into home purchases, refinancing, or other financial transactions.

3.Revenue.net represents leading advertisers and publishers in specialized search-based campaigns. Our innovations in search marketing channel volumes of qualified consumer traffic to our clients' websites. Drawing on Oversee.net’s expertise in driving traffic, Revenue.net ensures that marketers reach their audiences and publishers reach their target ad revenues, creating a valuable partnership for both.
More at:http://oversee.net/

Kyte social communications platform enables partners – including media companies, social networks and mobile operators has raised $15 million

What Company Is Offering:
The Kyte social communications platform enables partners – including media companies, social networks and mobile operators – to offer their users an easy way to create embedded interactive channels and produce multimedia shows in real-time from their mobile phones or the web that are broadcast to multiple destinations including social networks, blogs and other mobile phones. Using the hosted platform and developer API, Kyte partners provide their users with an exciting way to stay connected through a next-generation social communications experience.

How Much They Got From VCs:

Kyte announced it has raised $15 million in a second round of funding. The round was led by Telefónica, the world’s fourth largest global telecommunications firm, with Nokia Growth Partners, the global private equity and venture capital management arm of Nokia, and DoCoMo Capital, Inc., a wholly owned U.S. subsidiary of NTT DoCoMo, Inc., the leading mobile communication company based in Japan, also participating. Other investors in this round include Swisscom, Holtzbrinck Ventures and Draper Fisher Jurveston.

Purpose Of Raising Fund:

The investments from these global wireless leaders will serve to further the development and distribution of Kyte’s award-winning social communications platform. Kyte itself is not a destination, but an enabling communications platform that allows partners, through a Kyte-powered service, to offer users an easy way to share pictures and video from their mobile phone or the web that are instantly broadcast to multiple destinations, including websites, blogs, social networks and other mobile phones.

What VCs Says About Company:

We are investing in Kyte because we see them as a groundbreaking company, tying together multimedia creation and consumption in real-time across multiple platforms,” said Rob Trice of Nokia Growth Partners. “Kyte sits at the crossroads of multiple trends in consumer-generated content and we are excited to be a part of the growth of this innovative company.

For more : http://www.kyte.tv.

nvohk will enable consumers to get more involved and participate in business decision-making and environmental causes

What Company Is Offering:
nvohk is pronounced 'invoke' [in-vohk] which means to call on (a higher power) for assistance, support, or inspiration. In this case, our member base is the 'higher power'.
nvohk fills a critical gap in the lifestyle brand arena. nvohk will enable consumers to get more involved and participate in business decision-making and environmental causes. It will provide consumers with an entertaining and sustainable platform for making a meaningful and positive impact on the environment by putting members in the driver’s seat and allowing them to drive the nvohk brand to a profitable venture that will contribute 10% of net profits to member selected environmental charities.

How It Works:

Anyone that is 13 years old or older can become an nvohk member. They welcome anyone with creativity, vision and an interest in shaping a new company and/or a desire to improve our environment.

nvohk will offer an annual membership for $50. If members wish to continue participating in nvohk beyond their first year, they must renew their membership by paying their $50 annual fee. However, members are under no obligation to participate in nvohk for any specific length of time.

Once 20,000 members have joined and paid the annual membership fee, they will receive an exclusive nvohk t-shirt. In addition, members will receive reward points based on the Company's profitability. These reward points (like airline miles, but you can actually use them) can be used to purchase nvohk product!
Members get 25% off all nvohk products purchased from nvohk.com.

Aside from these tangible benefits, members will have the satisfaction of knowing that they are providing considerable and meaningful support to leading environmental organizations.

Basically, you can get free products, 25% off any products you buy and the privilege of participating in developing and managing a new eco-friendly clothing company.
More at:http://www.projectnvohk.com/

AutoDealersPoint allows small car dealerships to sign up for a monthly account that helps them to launch their own website with a full inventory

What Company Says:

We can take your current dealership website and turn it into a high functioning online presence with e-commerce and e-marketing capabilities. Don’t have a website yet? No problem. Pick from our templates and have your dealership website up and selling in a matter of days.

How It Works:

AutoDealersPoint allows small car dealerships to sign up for a monthly account that helps them to launch their own website with a full inventory of the vehicles on their lots. The service provides an easy-to-use method for creating a website that any dealership can utilize. It works similarly to other web services that allow individuals to create their own websites for blogging, photo sharing, or selling merchandise.

AutoDealersPoint provides many varied features for dealership websites, including ready-made templates that a dealership can easily choose from. Customization of the site includes uploading a logo, creating a personalized URL, adding testimonials, scheduling appointments, featuring a car of the week, and much more. You can also change your template at any time, and additional features that aren't already available can be created and added to the site at an additional fee. The interface is specifically designed for dealerships so that you can advertise your inventory on the Internet without having to constantly worry about maintaining a website. Just create an account and upload your vehicle inventory.

Not only does AutoDealersPoint help dealerships create their own websites, but it also helps with marketing and increasing leads to the new site. AutoDealersPoint offers lead management, search engine optimization, a newsletter subscription tool, and advertising management. It can also export your inventory to Cars.com or Autotrader.com so that it reaches as many consumers as possible.
More at:http://www.autodealerspoint.com/

Fame Game---Connecting With Influential People

What Company Is Offering:
The data represents the networks of capital, influence, and attention that drive NY’s cultural economy. Providing universal access to that information, and making the sharing/usage of it social and participatory and relevant to a broader range of cultural participants may facilitate new connections between people, new ideas in culture, more party invitations and real world socialization, and a livelier public-cultural space.

How It Works:

The site maps the connections between about 100,000 New York City residents and 2,500 organizations, which the founders claim represents the cultural economy of NYC. It shows how influential figures are connected through pictures, and very soon, through creative work. The site allows you to navigate between public events, organizations, and the people that are affiliated with them. It gives you a rough approximation of who is getting talked about in the local media, who is out on the town the most, and for what.

Most importantly, it puts all the artists, capitalists, fashionistas, filmmakers, actors, socialites, journalists, architects, and businessmen in the context of the same network. We don’t really see these separate scenes, or the varying levels of attention on different names, as being a material distinction. We all deal with the final product of our culture.
The data represents the networks of capital, influence, and attention that drive NY’s cultural economy. Providing universal access to that information, and making the sharing/usage of it social and participatory and relevant to a broader range of cultural participants may facilitate new connections between people, new ideas in culture, more party invitations and real world socialization, and a livelier public-cultural space.
More at:http://www.famegame.com/

QuarkRank provides the information for making decisions at the point of purchase

What Company Is Offering:
QuarkRank provides the information for making decisions at the point of purchase. Proprietary technology lies at the core of QuarkRank's ability to automatically summarize the opinions of millions of consumer reviews on the internet.

How It Works:

QuarkRank is an intelligent engine which crawls the web for opinions on various products/services and automatically summarize them feature-by-feature using its proprietary natural language processing technique. QuarkRank provides smart information which any website/store can use. Currently they provide smart data for [camera, cellphone, mp3player, flatpaneltv]. They are aggressively adding new data categories.

Unique Features:

Reviews gathered and combined at one place!.
QuarkRank, no. of reviews for a product/service.
Top 5 feature, Worst 3 feature, All features that people talk about a product/service. For example : sound quality, design, screen of a Mp3 player.
Feature score, buzz and SNIPPETS from reviews which have opinion about a feature.

How It Will Be Helpful:

Your customers will feel confident in making purchase decision at your site, without going to competitors, and at the same time reducing the return rate of impulse purchases.
Wouldn't it be great if your users can find the information at one place? What if they could quickly and easily compare various choices, feature-for-feature? QuarkRank provides this service today.
More at:http://www.quarkrank.com/