Los Angeles-based Spot Runner offers a solution, by making it fast, easy and affordable for local businesses to advertise on television.
The entire process is online and automated: customers pick from a wide range of ready-made videos that are tailor-made to their industry. After selecting an ad, the business customizes voice-over text and on-screen information, and tells Spot Runner how much it would like to spend on air time and which markets the ad should run in. Complete campaigns, including production and airtime, start at USD 1,500 and can be up and running within weeks.
While some businesses may balk at the idea of cookie-cutter ads, the production quality is higher then most local florists, pet shops and wedding planners would otherwise be able to afford. And the self-service approach saves time and should appeal to businesses who don't have budgets for working with agencies and media planners. Very comparable to Google's AdWords approach to advertising online.For more:: www.spotrunner.com
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