How Internet Business Work

Think the concept of building a successful business on the Internet disappeared along with the money in your 401-(k)? Not so. Here's a collection of stories about businesses that not only have made the Internet the key to their strategy, but also have have developed innovative strategies to make it work.

How Google Grows...and Grows...and Grows
... Its performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... Keith H. Hammonds
Business Fights Back: eBay Learns to Trust Again
The world`s most successful Internet company is based on two pillars of growth: the global spread of Internet-style capitalism and confidence in the basic goodness of the people who do business on the site. Both ideas came under attack on September 11. George Anders
Why Is This Man Smiling?
You'd think startup wizard Atiq Raza would be getting hammered. He operates in trouble-plagued Silicon Valley, he launches companies in the wildly overbuilt telecom sector, and he runs -- gasp! -- a business incubator. Based on his impressive results, you may want to think again. Bill Breen
The New Face of Global Competition
Not so long ago, India`s Wipro Ltd. sold cooking oils and knockoff PCs. Now its 15,000 technologists cook up vital software applications and research for Ericsson, GM, the Home Depot, and other giant customers. Are you prepared to go head-to-head with the best the world has to offer? Keith H. Hammonds
The Internet Power Grab
Everyone knows that the Internet is moving from free to fee. John Ellis
La Dolce Vita, Internet Style
Colletta di Castelbianco is a 13th-century Italian village that was on the verge of extinction -- until an architect gave it a new design and Internet connectivity gave it a new lease on life. The story of how it became a haven for mobile professionals. Ian Wylie
Don`t Shout, Listen
At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here`s how P& G has turned the Internet into a device for listening to customers -- and for experimenting with its brands. Fara Warner
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