Mog TV

A new online social-network called Mog not only enables members to meet other people with similar musical tastes, but also view music videos based on the songs in your music library, reports Wilson Rothman in The New York Times (3/29/07). “Imagine if YouTube knew what songs were in your music collection … it’s the ultimate mash-up,” says David Hyman, Mog’s ceo. It’s actually just one of a number of online services that promise to build communities — and sell new music — based on what your music collection says about you. You’ve probably already heard of Pandora, where musicologists suggest other artists you might like based on those you identify as your favorites.

Or perhaps you’ve stumbled across Last.fm, which is premised not on expert opinion but rather “the wisdom of the crowd.” You download software that first analyzes the songs on your computer, and then creates your own personal “radio station” by correlating your collection to some “65 million tracks by 8 million artists” worldwide as found on other people’s computers. Last.fm then takes things a step further, by creating a community out of its 15 million users, who can “contact others whose musical tastes correspond significantly” with their own. A newer entry is Slacker.com, which offers a free software player and sells a portable device you can use to take your personalized music with you.
For more:http://mog.com/