Wednesday, April 25, 2007

Shopbloom

Bloom, a new chain of grocery stores recently unveiled by supermarket giant Food Lion. Bloom has incorporated both innovative technologies and customer-friendly practices to create ‘a different kind of grocery store’. With a swipe of their Bloom Breeze Cards, shoppers can get personal scanners to carry about the store, scanning items and bagging them right in their carts as they shop.

The scanners provide a running tally of how much customers are spending, so they can be mindful of their budgets. Scanners also allow Bloom to send instant messages to customers, alerting them when prescriptions have been filled or their deli orders are ready for pick-up. When they're ready to check out, shoppers simply go to any check-out lane and scan an “end of trip” barcode and the order automatically downloads to a register, so there's no need to unload and reload the cart. Which brings the average checkout time down to 32.7 seconds. (There are random checks to make sure nobody is cheating the system.)


Website: www.shopbloom.com

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