Mr. Tromp signed up for a mobile Web address with the newly available suffix "dot-mobi" and used a self-starter kit from a company called Roundpoint Ltd. to build www.kilburnie.mobi, the mobile site for his Inn at Craig Farm. He says he's gotten a surprisingly good response, with 30 to 40 new calls per month from interested travelers who heard of his inn by accessing the cellphone site.
"For people to find me, I have to make myself available any way I can," says Mr. Tromp, a Dutch native who was general manager of the Windows on the World restaurant in the World Trade Center before moving south for a career in hospitality.
As technology allows consumers to access the Internet with their cellphones, many big companies have launched mobile versions of their Web sites, including big media brands like MTV and ESPN and news sites like USA Today and The Weather Channel. But such projects can be costly and complex and until recently have been out of reach of small businesses.
Now new low-cost tools and services are making it easier to jump onto the mobile Web.
Internet registrars, who have made a living on small businesses and already offer a variety of tools to help them build basic Web sites, are taking advantage of the new opportunity in mobile.
For example, Harry Boadwee used GoDaddy to set up www.travelosa.mobi, a mobile Web site that provides information for travelers such as flight cancellations, weather and car-rental information. Registering the domain for a year cost him $12 . GoDaddy also provided Mr. Boadwee with site-development tools offered through a partnership with mTLD. Mr. Boadwee developed the site himself using those tools.
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