Online radio station Last.fm is adding a video section to its site this week, enabling users to create their own personalised video channels - similar to how users can already create radio stations based on their music tastes. Last.fm is partnering with major and independent labels for this. The company also claims that the quality of videos on its site "will be significantly higher than that of YouTube", with audio encoded at 128kbps compared to YouTube’s 64kbps.
Initially it will be mainly independent labels featured on the video Last.fm - such as Ninja Tune, Nettwerk Music Group, Domino, Warp, Atlantic and Mute. However among the rosters of those independents are brand name artists like the Arctic Monkeys, Moby and Aphex Twin. Last.fm has also made partnerships with big labels like EMI and Warner, along with "over 20,000 independent labels".
More at:http://www.last.fm/
Monday, May 14, 2007
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