A tool to help you fine tune your AdWords ads.Its free and very simple in use and would certainly help you.
Savvy AdWords users write two or more ads for a given ad group. Google then uses both ads and you can learn which ad performs the best by watching the CTR (click through rate) and conversion over time.
Adwords Optimizer sends you a daily report of how your different ads are performing and which one has the best CTR, then offers suggestions for improving. It's a simple thing, and something you can do by hand-checking your AdWords account every day and keeping track, but Adwords Optimizer makes a tedious thing you should do every day (but probably don't because it's tedious) very simple.
More at:http://adwords.clickmuse.com/
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