ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns

ComScore is refining its website audience measurement system for the purpose of helping advertisers better direct their marketing campaigns.

With ad budgets increasing for the online market, it’s even more important to target the right audience and appeal in the most effective way. The new system will separate online audiences into heavy, medium and light users, categorized respectively as 20%, 30% and 50% of the audiences. This expounds on the traditional metrics that consider time spent online as applied to the entire audience.

Having improving measurement systems is additionally important with the rise of niche social networks and new advertising mediums, including widgets, online videos, and the mobile market. Nielsen has been making some changes in its NetRatings and video measurement systems, where several new features were added as well. ComScore’s recent WidgetMetrix report was also expected to have an effect on web analytics.
More at:http://www.comscore.com/

Via-Mashable