Frogpond Is Meeting Place For Consumers And Online Networks

BzzAgent, the word-of-mouth media network, will launch a new social network within its service on Monday, entitled the Frogpond.

This new section will create a meeting place for consumers and online networks, where users can discover, experience and review online properties in the same manner as they do with other products. Being able to test a new site, track activity and gain user feedback is increasingly important with online communities, and the Frogpond is looking to allow businesses to reach out to an existing database of consumer reviewers (agents) that are willing to test and share information about the services they’ve tried out. The Frogpond will provide tracking tools for the businesses as well as additional sharing tools for the users, as an effort to encourage the “buzz” to start spreading. These tools will include links and badges, and the ability to share via email and instant messengers.

This is another way in which aspects of the offline world are being moved even further into an online world, and having a hub with access to a large, potential user base is something every start-up is looking for. The model has worked so far for TripAdvisor, and about 20 companies will be anxiously awaiting reviewers upon launch, including iVillage, Sportsvite, OurStage, Kayak, Joopz, and more. Similar services include Spigit and TryBeta.
More at:http://www.bzzagent.com/frog/FrogPond.do
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