Obopay, the company that lets you send money from your cell phone, has raised $29 million in its third round of funding. Led by Richmond Global Cellular, along with AllianceBernstein L.P., Citi, Societe Generale and others. Previous investors Qualcomm and Redpoint Ventures were also participants in this latest round.
With $17 million already raised by Obopay, the company is looking to take a strategic advantage point against the others in this space. Most of its competition could come from both Google Checkout’s and PayPal’s mobile payment option, which have been announced recently. Obopay’s most recent announcement was its AOL Instant Messenger integration, broadening the scope of options by which you can access and interact with your account. Many are looking to further integrate payment options into social networks, including MySpace’s own possible deal with Paypal, and the development of a PayPal facebook application.
More at:https://www.obopay.com
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