Watch And Be Rewarded

AdPerk is a company that helps magazine publishers make more money, by putting its advertisers' videos in front of readers and potential subscribers. Readers also get paid to watch the videos.
On the magazine's Web site, you're given a pitch to "Watch and be Rewarded." You're presented with a collection of videos, and can select which ones you want to watch. You earn credits for watching. On the Dwell magazine site, for example, advertisers include Rheem furnaces, Delta faucets, and so on. Their promo videos are short -- 30 seconds to 2 minutes -- and you get one credit for each 30 seconds you watch. These credits are then applied to your Dwell subscription. Six credits (three minutes) is good for three issues of the printed magazine.
They also get a nice payback on their time: a free subscription extension for 2 minutes of watching videos you like is not bad. Also, there's no onerous step to earn the credits. There's no blocking of content (see Ultramercial), quizzing, or anything awful like that, although you do have to enter a Captcha at the end to prove you've played the video through.

Advertisers get a very good outlet for promotional videos they already have. That's key -- AdPerk is not recommending that advertisers create new vids for their products.
more at:http://www.adperk.com/