Boo-Box

boo-box was conceived to change the way marketing is done today. We want to make marketing more meaningful and elegant and less disruptive and obtrusive. We believe that by empowering publishers we will enable better environment for audience’s and will make marketing a relevant part of content experience. In order to do that we found out that we needed to go in a different direction than other marketing companies. For us, real contextual marketing is the one that is deeply co-related with the content it is displayed with, and today, to achieve that level of relevance the only way to go was to adopt natural intelligence in the contextualization process. That’s why we aim at developing the easiest to use tools and procedures that allow publishers to control what is marketed with(in) his content, instead of investing our intelligences in developing algorithms that would try to identify context.
Instead of developing algorithms to identify which ads would work best with what content, they’re letting the people who know their content and readers the best: the publishers. Readers can click through these advertisements and are led to a list of recommendations that are relevant and in-context.
More at:http://www.boo-box.com/