PubMatic.com's purpose is to help websites increase its revenue per ad, maximize click throughs and get consolidated reports instantly. PubMatic is an account that can be set up in just a few minutes, like Google AdSense for instance. PubMatic.com is free for its Alpha users, and the wording that they use seems as if they are impying that when they do launch the beta version of their site it will no longer be free, so if you are interested in possibly using the service, hop on it while you can still give it a test spin for free.
PubMatic is focused on serving the needs of publishers by providing an industry leading platform that allows publishers to maximize their revenue while simultaneously reducing complexity.
Being a publisher is difficult these days. On the one hand, publishers want to focus on developing rich content and sustaining a user community based on common interest. On the other hand, they're forced to spend ever more time and energy running the "business" of being a publisher.
More at:http://pubmatic.com/
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