Thursday, August 2, 2007

Unwired Nation is a new service that lets your turn your web content into an audio recording for people to listen to on their cell phones

Unwired Nation is a new service that lets your turn your web content into an audio recording for people to listen to on their cell phones.

Using its API, you can utilize the Unwired Nation service to create a podcast of sorts, which others can listen to with their mobile phones. If you have a blog that you’d like to offer in this manner, Unwired Nation will turn the text into a voice recording and read through your blog post titles. Similar to dialing into a movie theater for show times, users can push a number to indicate which blog post they’d like to listen to. The voice sounds kind of hokey, like a commercial voiceover, so it’s rather amusing to hear if you’ve got any silly or unconventional text that’s being converted. Users can “subscribe” to your content to be delivered as an audio recording by providing their phone number.

Unwired Nation makes money by incorporating your ads into the recording, as well as inserting its own ads, and splitting revenue with you. So Unwired Nation is also in the mobile marketing arena, and promotes several uses for its service other than having blog content read out loud. Some of these services include touch pad interaction for users that don’t have access to a computer with the Internet, to do things like bid for an eBay listing.

In this sense, Unwired Nation is looking to bring a highly integrated level of website interaction on the mobile phone, without using a mobile browser, or even SMS. The potential downfall of this sort of advertising model is the difference in audio “commercials” versus online marketing, which vary greatly, and leave listeners with no direct way to access the advertisers’ content.
More at:http://www.unwirednation.com/
Via-Mash

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