IMMI is a new media measurement tool meant to connect media exposure with consumer action and increase the effectiveness of advertising. Using a totally new technique, the company gives cell phones to consumers that are embedded with a special technology to monitor what they are hearing/listening to every hour, wherever they are. You will know what radio station they are listening to in the car and when/why they changed a station, what TV show they are watching, what music they play at work or what web sites they visit (if they make sound), what music is playing at the bars or restaurants they go to, what movies they choose and what ads they hear, etc etc.. It is quite an ingenius strategy. The company then takes that information, puts into into statistical data and allows the advertiser to have real data about individual consumer data.
More at:http://www.immi.com/
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