What's In The Name?

A clever or humorous business name is enough to make one in four people take a closer look, according to new research.

Small business insurer More Th>n conducted a poll to find the most catchy and creative business name in the UK, and the resulting effects clever names had on potential customers.

Three-quarters of those surveyed admitted to being influenced by a catchy name, while 58% said it would make them remember the business.

“Our research confirms what the UK’s most creative business owners already knew – that the right business name can offer a real advantage in the battle for customers,” said Mike Bowman, head of insurance at More Th>n Business.



“With over 400,000 new start-ups each year, it is becoming increasingly difficult for business owners to settle on a catchy yet original name, but the research shows that it’s definitely worth putting in the time and effort to get the right name.

“High street shops across Britain have built a tradition for creative, catchy names, so the number and quality of entries we received was no surprise.”

More Th>n awarded the title of most creative British business name to Aisle Alter Hymn, a wedding shop for gay and lesbian couples in South Shields.

Other businesses in the top ten included Battersea Cods Home, a fish and chip shop, Mr Bit, window cleaners, and Vinyl Resting Place, a secondhand record shop.

Via-Startups Uk