APML allows users to personalized marketing

What Company is offering:
APML allows users to share their own personal Attention Profile in much the same way that OPML allows the exchange of reading lists between News Readers. The idea is to compress all forms of Attention Data into a portable file format containing a description of ranked user interests.
How It Works:
With APML you’d be able to share your attention profile with advertising companies and marketers, thus enabling you to gain control over your info. You’d be given more filtering power, thus making it easier for you to select what you want to be known about yourself. As deep, behavior analyzing adverts become more popular, APML should be embraced as it gives consumers a mantle of protection over their private and sacrosanct data. Advertisers wouldn’t have to do so much snooping as it were, and it’d be much easier for them to sell you stuff. Of course, APML may not go over so well with consumers, what with questions of efficiency, privacy, and the sheer amount of work involved. Currently you can see APML at work on Engagd, Particls and Clutzr among others.
More at:http://apml.org/