Bank Of America :
Bank of America has launched a social network. Sort of. It’s a site for small business owners to be part of the Small Business Online Community, where they can share stories with each other, find experts in various topics, and network with each other.
How It Works:
This online community is set up somewhat like LinkedIn, where business info such as location, website, annual revenue and other information is shared on the profiles. The purpose of this site is to allow Bank of America be that singular resource for small businesses. You don’t need to be a Bank of America user in order to join the site, so what you’ll get once you log on to this community is a network of business people that are sharing their stories with each other, as well as access to articles from industry experts.
This format of “mentorship” is pretty straight forward, and those that provide the most amount of quality content will be promoted throughout the site. And guess what else will be promoted here? Bank of America products. This form of online networking has been used time and time again for drug companies looking to create hubs of potential and existing patients, do a little market research, and get new ways to push products to consumers. Coca Cola and Reebok have also launched social networks under a similar guise.
More at:http://smallbusinessonlinecommunity.bankofamerica.com/
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