FT.com, the Internet version of the Financial Times, is instituting a new model for free and paid content on its website. Starting tomorrow, users will be able to access content on FT.com for free up to a total of 30 views per month. After 30 days, they will need to purchase a subscription in order to access more content.
This gives users plenty of opportunities to get the content they want, for free. Only the serious users will need to purchase a subscription beyond this, and that aligns nicely with the monetary goals of FT, as well as the concept that more content should be free online. This new model is also being promoted as useful for bloggers, as any reference links will be available to readers for free as well.
After The New York Times made more of its premium content available for free, and Murdoch announced plans to do the same for the Wall Street Journal, it’s clear that the pressure is on for more publications to give up content for free. What’s not detailed regarding FT.com’s new model is where advertising fits in, and if there are any plans to completely free up content and supplement costs with advertising revenue.
Read at:http://www.ft.com/home/us
Via-Mash
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