What Company is About:
Gifts.com, the leading online provider of gift ideas, announced the purchase of GiveFun.com. Adding the gift card functionality of GiveFun to the high level partnerships of Gifts.com is a sensible move for IAC, holding company for a variety of one-stop solution sites including Ask.com, Evite, RealEstate.com, and others.
How It Works:
Users of Gifts.com can now customize gift certificates for a variety of retailers including GAP, Brookstone, Macy’s KB Toys, etc without leaving the main site. This move solidifies Gifts.com as a primary player in online gifts and also injects another personalization tool to compliment existing services like “Personality Profiler” and “Wish List.”
GiveFun will continue to accept orders for the immediate future, but will gradually migrate all operations to a featured section on Gifts.com.
More at:http://www.gifts.com/
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