Revionics, a leading provider of price optimization software for retailers

What Company is About:

Revionics, a leading provider of price optimization software for retailers.
Revionics offers proprietary Price and Promotion Optimization technology, empowering retailers with advanced pricing science and analytics designed to leverage consumer demand data. The Revionics offering predicts consumer reaction to anticipated price changes, making optimized price recommendations in alignment with the retailer’s strategies. Offered as an affordable Software-as-a-Service (SaaS) solution, Revionics has seen rapidly growing adoption with retailers seeking profitable growth in the face of increasing competition.

How Much They Got From VCs:
They announced the successful completion of a Series B round of investment capital bringing the total funding raised by the company to over $10 million. The Series B financing round was led by Sierra Ventures, a Menlo Park, California based venture capital firm with more than $1.5 billion under management The firm has a strong track record of success during its near 25 year tenure that includes several enterprise software and Software-as-a-Service bellwethers.
What Its Purpose For Raising Fund:
Revionics will use the new funds to further expand its sales team, accelerate product development and build out its services infrastructure. David Schwab and Vispi Daver of Sierra Ventures will join Revionics board of directors.


What VCs Says:
Sierra Ventures invested in Revionics because "we believe that they have a unique approach to delivering advanced price optimization technology to retailers through a Software-as-a-Services deployment model,” said Vispi Daver, Partner at Sierra Ventures, “Revionics offers an innovative combination of retail pricing science and technology that differentiates their service from the traditional pricing software providers. We also believe that Revionics has a very strong management team with relevant industry experience, and focused on delivering compelling results. ”
More at:http://www.revionics.com/