An online underwear store for men, women and children, has been launched in New Zealand.
Undiesonline is the brainchild of founder Carmen Whitaker. The site – which officially launches nationwide on October 11 - is already proving a hit with people who don’t have time to go shopping or live some distance from the shops, says Whitaker.
She plans to become the leading online underwear and lingerie seller of men's, women's and children’s underwear throughout New Zealand.
"Overall, our prices are cheaper than in shops and we send out all underwear orders free of charge. We have all the most popular brands like Calvin Klein, Macpherson Man, Books to Wear, Snuggle Bums, Hey Sister, Fayreform, Trinny and Susannah, HOTMilk, Pleasurestate, James and August and Bendon.
"I had a dream of providing underwear online for men and women to take the stress and time out of shopping. I want undiesonline to become a New Zealand icon for women and men’s underwear."
Whitaker lives in Christchurch with her husband and young son, Angus, who has had a liver transplant. As a result the family stayed at a Ronald McDonald House in Auckland - and a percentage of sales from the new website will be given to the charity running the houses.
More at: www.undiesonline.co.nz.
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