BuzzLogic

What Company is Offering:
BuzzLogic’s mission is to unlock the power of influence with applications that help players across the social media ecosystem—businesses, online publishers and the individuals creating influential content themselves—reap the rewards.
How It Works:
The new ad targeting lets advertisers isolate blogs and social media conversations that are going on around specific conversations about products, brands and issues. This offers a way of presented targeted ads towards the audiences and users involved in these online conversations.

This works in a similar manner to a key word search which scans participating sites for the online discussions going on around various topics. A few options for ad placement with this new tool from BuzzLogic include text or display ads from the BuzzLogic dashboard, and ads can be customized for campaigns.

This provides an interesting intersection of ongoing, dynamic content being created by users and web publishers, and ads being created and offered in a similar dynamic manner. The process also lends itself a bit to market research, in some cases regarding both consumer perceptions and public opinion.
Who Is Backing This Company:
Rob Crumpler, President and Chief Executive Officer
1.Rob Crumpler joined BuzzLogic as President and CEO in October 2005, bringing with him more than 20 years of experience with fast growth technology companies, including Microsoft and Intuit. While at Microsoft, Crumpler played a key role in defining the advertising technologies and business models that drove the revenue growth of MSN.
2.Todd Parsons, Co-Founder and Chief Product Officer
A co-founder of BuzzLogic, Todd Parsons is responsible for the strategic planning and delivery of BuzzLogic’s software products and services. Prior to founding BuzzLogic, Parsons led development of the Knowledge Bank and Online Business Services for Silicon Valley Bank, where he managed development of productivity and business intelligence products for the bank and venture capital community. Previously, Parsons was a co-founder Textus Worldwide, a supply chain management consulting firm .
More at:http://www.buzzlogic.com/