What Company Is Offering:
Media is defining the mobile advertising experience. Leveraging our deep expertise in advertising and mobile technologies, Millennial Media partners brands and agencies with mobile audiences in a dynamic environment that delivers richer advertising experiences to millions of mobile users.
Millennial Media operates industry-leading mobile ad networks designed specifically to best meet the diverse needs of agencies, brands, and direct marketers.
How It Works:
Millennial Media is a mobile advertising company that uses its deep understanding of mobile consumers, technologies and media to sell performance based advertising solutions to advertisers. They have superior mobile ad-serving and optimization technologies which offer publishers a differentiated way to monetize their mobile content audience. Their offering demystifies the advertising opportunity for all involved parties.
How Much They Got From VCs:
They got $15 million in B-round financing to aggressively extend its leadership position in the fast-growing mobile advertising industry.
What's the purpose of raising fund:
The company plans to intensify its investment in delivering solutions to advertisers and agencies to reach consumers via mobile devices and build on its position as a leading mobile ad network. Millennial Media's additional growth initiatives include sales and international business development to complement its premier network.
More at:http://www.millennialmedia.com/
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