What Company Is Offering:
WOT, Web of Trust, is the world’s first online reputation rating community. It allows Internet users to assess the trustworthiness of websites. WOT is becoming the collective conscience of the web.
How It Works:
WOT community members exchange knowledge about web sites via a simple user interface. Becoming a member and downloading WOT is free, no registration required. WOT is compatible with Internet Explorer® and Firefox browsers. All members can submit website - ratings but are not obligated to do so. After a year of beta testing the WOT user community has now reputation data on over 16 million sites worldwide, and counting.
How Is It Different:
WOT uses four components to rate reputation - trustworthiness, vendor reliability, privacy, child safety - and enriches the data it receives from users with information from trusted sources such as listings of phishing sites.
The WOT system processes ratings and produces a reputation rating for each web site. Attempts to manipulate the reputation data are effectively countered using sophisticated algorithms.
Who Is Behind The Company:
Behind the community, there is a team developing the WOT service. Headed by Esa Suurio, Against Intuition Inc. focuses on developing and providing software and services for the WOT community, and promoting the community’s goals. Against Intuition was founded in Finland in 2006 by two visionary postgraduate students, Timo Ala-Kleemola and Sami Tolvanen, who are now engaged in further system development with a group of talented software developers, designers, and database administrators. – It’s no a coincidence that WOT comes from the country that repeatedly has been named one of world’s least corrupt countries.
More at:http://www.mywot.com/
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