What Company Is Offering:
DesiHits! is an entertainment/lifestyle hub for anyone curious about Desi culture. They aim to provide Desi lifestyle/culture and music in a format that cannot be found anywhere else. DesiHits! aims to make South Asian culture more widely dispersed and understood as well as offering a platform for South Asian artists to promote themselves globally.
How It Works:
Desi Hits spotlights established and emerging talent across music an film. The multimedia site caters to a cosmopolitan online community that craves fresh innovative East/West fusion, and the best from Los Angeles, London, Bollywood and beyond. Streaming music/video and podcasts, blogs and artist profiles, celebrity interviews, lifestyle features, special event listings as well as user-generated shows are all accessible anytime, anywhere. Desi Hits! is dedicated to creating and encouraging exciting, edgy content and has already gained a following in more than 68 countries.
DesiHits! draws on the multicultural backgrounds of our target audience, namely the “Desi”, who can often be described as bilingual, trendy, cosmopolitan and as likely to jive to Madonna as they are to Bollywood. They focus heavily on bi-cultural remixes as they uniquely represent the next generation (and beyond) South Asian experience.
How Much They Got From VCs:
Desi Hits, a San Francisco-based operator of a multimedia South Asian entertainment portal, has raised $5 million in Series B funding. Backers include D.E. Shaw Group, Draper Fisher Jurvetson and Trident Capital.
More at:http://www.desihits.com/
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