What Company Is Offering:
Others Online is not "yet another social network", but rather an opt-in directory of people, their interests, behaviors, context, location and presence. This site that introduces you to the people whose paths cross with yours online.
How It Works:
The Others Online patent-pending service introduces the concept of "personal tagclouds", which they use to contextually and behaviorally match users with each other on every page view. So if you like Stephen King and racquetball, and are reading reviews of the Xbox 360, their service will show you everyone else (on any other Web site) who's also interested in Xbox 360, Stephen King, racquetball and any other shared interests. These aren't just people who you're already friends with, but rather a warm introduction to any person who's relevant to your online experience.
They're positioning their service as a people directory which any user or established Web site community can use as they wish. They will partner with social networks because they believe they can help them reinforce the value of their communities to their user base, wherever they are on the Web.
For each user, they store a set of keywords/phrases that represent their interests. Those interests are entered by the users, and may also consist of temporary keywords that pertain to their current browsing session -- if you're searching the web for "Xbox 360", we associate that interest to you temporarily. If you continue to show an interest in "Xbox 360" (over multiple sessions) and/or write about it in your blog, we'll continue to associate it to you. In any event, when you're signed in, we simply match your keyword list with others and show you the people who share the most interests with you. So that you don't see the same people over and over again, our objective is to show you those profiles that first relate to your current browsing (such as your "Xbox 360" search) and then filter that list to show those people who share other interests. You can always see HOW you're matched with others, because they show you the keywords which connect you.
More at:http://othersonline.com/
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