The Rubicon Project----to make the most money from ads on your website

What Company Is Offering:
The Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space.The Rubicon Project's web-based, self-serve solution makes it really easy for you to make the most money from ads on your website.

How It Works:
Their system optimizes across 9,000 micro-segments to determine which ad network will make you the most money. Micro-segments include frequency capping, geo-targeting, language, channel, demographics, day parting, contextual and obviously many, many others. Based on both historical and real-time data, they serve the ad network that will make the publisher the most revenue according to their preferences. All of the networks have their own targeting technology-- their system figures out which one is best for your site. While their system optimizes on the fly-- you also retain full control of what ad networks you work with.

More at:http://www.rubiconproject.com/