What Company Is Offering:
Smaato Inc. is an ad-enabler for mobile phones, pioneering with its mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato is partnering with international brands, advertising agencies, media companies, carriers and software developers for its cutting edge mobile advertising platform.
How It Works:
Silicon Valley based Smaato provides smarter, ad-enabled choices for global mobile
phone users in their daily communication needs. Smaato News is an ad-enabled mobile RSS newsreader and ad-enabled Smaato Cost provides mobile cost control in real time. Independent software developers and content publishers are invited to use the open SOMA mobile advertising platform for their own mobile applications.
How Is Market Of That Kind Of Company:
With its services Smaato addresses the rapidly growing mobile advertising market. Research company Informa Telecoms & Media predicts over US$11.35 billion of
advertising spend on mobile channels by 2011.
How Much They Got From VCs:
They have raised $3.5 million in its Series A round of funding.
More at:http://www.smaato.com/
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