Lookery for the Web is an ad network that fixes the economic problem of social networks

What Company Is Offering:
Lookery for the Web is an ad network that fixes the economic problem of social networks: great user profiling and so-so inventory for advertisers. They make it safe and easy for social networks to distribute their data as targeting information outside their sites, in order to make money on web sites that have great inventory and little or no targeting information.

How It Works:
Lookery provides demographic marketing services in and around social networks. They’re working to fix the the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. They make it safe and easy for social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information.


Lookery for Facebook is a traditional display advertising network that runs exclusively on Facebook applications. Like all other Facebook-only networks, they exist at Facebook’s whim. They’ll do very well by our Facebook application publishers as long as they let us, but they have a lot more data than we do to run a network on their site. Lookery for the Web is a service in which they’re building a unique market position, building their revenue programs for content publishers and sharing back to social networks. Bridging across networks let them add more value and more unique value.

More at:http://www.lookery.com/