Friday, February 15, 2008

ShotCode connects your target audience to your websites in one click by using technology that changes camera mobile phones into personal scanners

What Company Is Offering:
ShotCode connects your target audience to your websites in one click by using technology that changes camera mobile phones into personal "barcode" scanners. Install the ShotCode reader on a mobile phone, start the software, aim at a ShotCode and click. That is all it takes to connect your target audience to you, on impulse.

How It Works:
ShotCodes provide the links to local car dealers and consumers can instantly book a test ride with the car of their choice. Provide your customers with branded content right on their phone and get instant feedback about the quality of service. All via a simple ShotCode.
Use ShotCodes to provide exclusive content only visible to your customers such as free music, ring tones, video, games, concert tickets or any other product you can imagine. If consumers outside of your customer base scan your ShotCodes they are made aware that the only way to consume this content is to become a customer of yours. Exclusivity counts.

Allow your customers to partake in sweepstakes on impulse and provide them with their winnings right at the point of sale. Coca Cola paved the way for this in Mexico using their Sprite brand. Consumers scanned ShotCodes right off of 600 ml Sprite bottles and were instantly rewarded with free pizza`s and DVD rentals (through a mobile coupon). Through a mobile coupon, participants could directly claim their prize at the participating outlets (Domino`s and Blockbuster). Relatively seen ShotCode usage outperformed the supporting SMS campaign.

More at:http://www.shotcode.com/

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