Retrevo, Inc., the matchmaking service between consumers and electronics that simplifies people’s relationship lifecycle with electronic products

What Company Is Offering:
Retrevo is the first matchmaking service for people and electronics that makes finding, buying and using electronics products simple and fun. Retrevo’s AI based service aggregates, classifies and summarizes relevant information on electronics products from both industry and social media sources including publishers, manufacturers, retailers, social networks, blogs, user reviews and even from inside Adobe PDF manuals. Consumers are presented with objective advice and answers in visually simple and actionable forms that give them the confidence and control throughout their entire electronics products relationship lifecycle.

How Much They Got From VCs:
Retrevo, Inc., the matchmaking service between consumers and electronics that simplifies people’s relationship lifecycle with electronic products, today announced it has secured $8 million in a second round of institutional funding. This round was led by Alloy Ventures and Norwest Venture Partners (NVP) and will be used for product development, partnership expansion and consumer marketing.

"The consumer electronics purchase process can be daunting to the average consumer not because of an absence of information and recommendations, but rather the overwhelming, unorganized, and often contradictory advice that exists in retail channels, on the Internet and via word-of-mouth," said Kurt Scherf, vice president and principal analyst with Parks Associates, an internationally recognized consumer technology research firm. "Retrevo's role in organizing and summarizing the key research, opinions and comparisons of consumer electronics products will grow in importance as consumers seek the best available information in making a purchasing decision."

About VCs:
1.
Alloy Ventures invests primarily in seed and early stage companies in information technology and the life sciences. The firm's total committed capital under management exceeds $1 billion, including $368 million committed to Alloy Ventures in 2005. The firm's partners have been founders and CEOs of successful start-ups, officers of large companies, and have decades of venture capital experience. The firm offers entrepreneurs the experience, connections and capital necessary to build lasting, market-leading companies.



2.
Norwest Venture Partners (NVP) is a global venture capital firm that has actively partnered with entrepreneurs to build great businesses for more than 45 years. NVP focuses on investments in information technology including: software, services, enterprise and communications systems, semiconductor/components and Internet, media and consumer. The firm currently manages more than $2.5 billion in venture capital out of its office in Palo Alto, California. For more information, please visit www.nvp.com.

More at:www.retrevo.com