Tuesday, March 4, 2008

YieldBuild, the leader in ad format and placement optimization got $6 million Series B round funding

What Company Is Offering:
YieldBuild maximizes ad format, layout and placements on the most popular Internet ad networks including Google AdSense, eBay Ad Context and Yahoo's Publishers Network. YieldBuild automatically tests and retests various format combinations to continually optimize revenue generation.

How Much They Got From VCs:
YieldBuild, the leader in ad format and placement optimization, announced the completion of a $6 million Series B round of financing led by Storm Ventures. Existing investor Hummer Winblad also joined the round.

YieldBuild will use the Series B proceeds to fund further growth of their YieldBuild Publishers Solution product, which provides web publishers with ad format and placement optimization technologies, and ad network management. The YieldBuild solution maximizes advertising revenue for web publishers.

About VCs:
1.Storm Ventures was founded by a seasoned group of industry veterans with the common vision of sharing our collective experience, passion and energy to help talented and driven entrepreneurs build great companies of enduring value. With over $500 million under management, Storm Ventures focuses on seed and early stage information technology companies which best leverages our operational experience and global network.


2.Hummer Winblad Venture Partners was founded in 1989 as the first venture capital fund to invest exclusively in software companies. Through our history, we've had the opportunity to invest in the pioneers and leaders of several generations of software applications, architectures, delivery methods and business models. We've helped entrepreneurs build companies in desktop software, embedded systems, client-server, distributed network computing, internet, and software as a service.


More at:www.yieldbuild.com

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