Friday, June 20, 2008

Mochi Media is dedicated to fueling the creativity of the gaming community got $10 million Series B round

What Company Is Offering:
Mochi Media is dedicated to fueling the creativity of the gaming community. The core product, MochiAds, is the largest online games advertising network for developers, advertisers and publishers. The network provides game developers with monetization, distribution and analytics while providing advertisers with turnkey opportunities to reach the one in three Internet users playing games online. The thousands of online games available in the game catalog provide publishers with engaging content to attract, entertain and retain their users.

How Much They Got From VCs:
Mochi Media announced the close of a $10 million Series B round of financing, led by Shasta Ventures with support from previous investor Accel Partners. Mochi Media will use the money to continue to grow and scale its platform of tools and services for the game development community.

"Since Mochi Media entered the marketplace in 2005, they have been a disruptive and driving force in the Web gaming space," said Jason Pressman, partner at Shasta Ventures. "We see tremendous promise in the solutions they offer to brand advertisers and game developers. Mochi Media has cracked the code in the gaming market by providing these developers with tools to monetize and distribute games to a highly desirable audience."

Mochi Media has seen significant momentum since its initial round of funding. MochiAds, the company's flagship game distribution and ad network, now reaches over 60 million unique users per month since its October 2007 launch. MochiBot, the company's Flash analytics product, tracks over 650 million views per month for thousands of users. Mochi Media also recently announced MochiAds For Publishers, a free service that allows publishers to search, add and make money from the company's catalog of high quality games. In less than a month, more than 700 publishers have signed up for the service.

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