What Company Is Offering:
Mpowerplayer is the leading consumer destination in the world for online demos of mobile games. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers.
How Much They Got From VCs:
Mpowerplayer, the leading provider of mobile game trial and merchandising solutions for the wireless industry, announced today that it has secured $2.5 million in Series A funding. The round includes investments from New Atlantic Ventures, the Center for Innovative Technology GAP Fund, and LaunchBox Digital.
The funding comes at a time of heightened interest in the mobile game industry, following Apple's successful launch of its App Store for iPhone, and with Apple's rivals seeking to follow suit.
"70 percent of online consumers play games in their web browser, but less than 5 percent play games on their mobile phone," said Michael Powers, CEO of Mpowerplayer. "Every one of these people carries a game console in their pocket, but they need to discover what they can do with it."
More at:http://www.mpowerplayer.com
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