In 2008, approximately 10 million* overseas trips will be made by Indians. By 2010 it is estimated that this will go up to about 16 million*. There is limited information on the Indian outbound travelers' behavior, perceptions and experiences. The India Outbound Travel Monitor 2008 is the first syndicated survey of its kind to provide you with insights on the Indian outbound traveler to fulfill this need gap and help marketers and those related to the travel and tourism industry make informed decisions. *Pacific Asia Travel Association (PATA)
The report is based on face to face interviews conducted with 2000 outbound travelers across tier I and tier II cities. The study was conducted across five big cities and five smaller cities spread across the North, East, West and South of India.
The Indian Outbound Travel Monitor provides an understanding of the market segments of Indian outbound travelers allowing marketers to:
- Identify and optimize growth opportunities in the India outbound travel market
- Develop effective marketing strategies to win Indian consumers
- Gain insights for tactical plans to communicate with your target segment
- Unravel the entire travel decision making process and the Barriers and drivers there in
- Track your performance against competitors
- Understand new trends in travel
This study will be useful to the Airlines, NTO s, Hotels, Airport authorities, Travel Agents, OTAs, Duty free shops, Insurance, Telecom and many others related to the Travel Industry.
Asian countries are the most popular destinations for Indian travelers.
On average, Indians spend nearly USD 1,789 per person per leisure trip.
Nature and the environment (62%), culture and art (53%), safety (50%) and hygiene (48%) are the most important considerations for travellers when selecting their next travel destination.
The internet has fast become one of the most popular sources of information on destinations for close to half (48%) of those surveyed, behind travel agents and tour operators (56%).
More at:http://www.researchandmarkets.com/research/38e8ee/india_outbound_tra
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