Monday, November 3, 2008

NextBee's word of mouth marketing platform

What Company Is Offering:
NextBee's word of mouth marketing platform is built by analyzing tools and interface components needed for successful word of mouth marketing campaigns.

How It Works:

You sign up with us and immediately get access to your business account.

If you decide to offer awards for referring users, you create your own specific award program by defining criteria such as how many conversions required for award, how the award is calculated (% of item price, fixed prize, a coupon, or even no award).
Through the Setup page in your account, you have access to html code snippets that you should host on your site. In these code snippets you substitute product id/campaign id, referral url with your specific parameters.

You include Javascript files from their server (similar to what you do if you are tracking visitors through Google analytics/Omniture). The Javascript automatically replaces the html snippets with widgets for reviews/review counts, and referral buttons, all of which can be customized.

When the user sends a referral, they use your specified referral URL and append tracking information to it. This enables us to track the performance of these referrals and associate conversions with appropriate referrals.

Whenever a successful conversion happens, you notify us about it by making a simple Javascript call or URL redirection. This does not affect your website flow or functionality.

Once they get the conversion notification, they make the sanity check, associate it with right users, calculate awards, notify users, and update the campaign analytics available in your account.

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