Wednesday, November 26, 2008

VideoEgg, the video and rich media ad network that guarantees brand engagement, today introduced AdFrames for mobile

What Company Is Offering:
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 80 million uniques across more than 200 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialise interactive advertising overlays onto video, an approach that is being widely adopted by the industry.

New Updates:

VideoEgg, the video and rich media ad network that guarantees brand engagement, today introduced AdFrames for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. Nikon is among the first brands to leverage AdFrames’ mobile distribution as a measurable way to promote its CoolPix and D90 cameras and reach highly engaged consumers.

What Is AdFrame:
The AdFrames solution distributes video or rich media through an innovative, expandable ad unit that can be dynamically formatted to fit any size on a page, widget or online game. This flexibility will enable publishers to better integrate the ad message into their environment. Importantly, Adframes will align incentives across the delivery network by compensating publishers on user engagement. Engagement doesn’t begin until a user rolls over the ad, and the AdFrame Invitation has expanded into an overlay. AdFrames includes a countdown during the roll-over to ensure the user is not engaging with the ad inadvertently.

More at:http://www.videoegg.com/

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