Thursday, June 25, 2009

Tumri provides unique approach to dynamic online display advertising got VCs funding

What Company Is Offering:

The Tumri platform seamlessly deconstructs ad creatives into core sub-components (i.e. brand logo, background image, product image, offer/price, call to action, attention grabber, etc.), then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. The various sub-components of the AdPod can be driven by any data source (e.g. spreadsheet, SEM bulksheets, affiliate data feeds, proprietary XML feeds, etc.) that can include specific products, prices, promotional messaging, or localized images, making it fast and easy to generate hundreds of targeted creatives from one ad execution.

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