Offertrax

RSS is mainly used by bloggers and media companies to distribute their latest blog updates and news flashes. Adding to the mix, Offertrax is bringing Really Simple Syndication to the retail sector, offering consumers more purchasing intelligence and online merchants a new way to convert site visits into sales.

According to Offertrax, less than 3% of site visits convert to a sale. By letting merchants use RSS to distribute updates on products, Offertrax aims to bring visitors back for future conversions. How it works? The web-based application creates RSS feeds for entire online catalogues. Retailers just add a 'track this' button to each product page.

Consumers can then subscribe to a product's feed. As soon as a product's price changes or a retailer announces a special offer, trackers are notified. Merchants can also send notes and deal alerts directly to trackers. The service is free for consumers and merchants are charged a fee.
For more:: www.offertrax.com