Hire Your Things

New Zealand-based Hire Things, which is currently in public beta, is promoted as a low risk, cost effective marketing channel for hire and rental services, and a facilitator for 'micro-hire-businesses'. Think of it as eBay for renting goods. The company is an enterprising mash-up of two major trends: minipreneurs (consumers turning into entrepreneurs) and transumers (consumers becoming less interested in owning).

Currently Hire Things doesn't charge for item listings, photo uploads or completed bookings, but later this spring they plan to charge fees for successful bookings, beginning at 5% for bookings up to NZD 100. Hire Things plans to establish similar marketplaces in Australia, the UK and other countries. The concept should definitely appeal to consumers who'd like to tackle a backyard project but get cold feet at the idea of buying tools they'll use only once, or would like to try out a new hobby without spending hundreds of dollars on something they might not be interested in three weeks from now.

Launch a person-to-person hire network before Hire Things gets to your neck of the woods. Find 'riches in niches' by specializing in one area, like art, musical instruments, photography or sporting equipment. Target expats or people on holiday, or create specially themed rental packages. First, read up on what drives transumers and how other companies are catering to their desire not to own.

Website: www.hirethings.com