Friday, May 4, 2007

Who Will Win?,Gen-Yers Vs Boomers

In the battle of the generations, entrepreneur style, who would win–Boomers or Gen-Yers?

According to a recent study by OPEN from American Express , it’d be a close tie.

Believe it or not, both generations actually agreed on several key issues. For example, both agree the economy is strong and opening their business was a good idea.

“It’s good news for the economy when both the established generation and the generation representing the future of small business are optimistic about economic growth and their own success,” says Susan Sobbott, president of OPEN from American Express.

But there are also several instances that didn’t bridge the generation gap. About 75 percent of Gen-Yers, ranging in age from 18 to 29 years old, say that ‘having fun is a priority in my business’ compared to about 66 percent of Boomers, in the age group of 42 to 64 years old.

Passion was the driving force for 55 percent of Gen-Y business owners when they started their business, compared to only 40 percent of Boomers.

One of the largest areas the generations couldn’t agree on is risk-taking. About 72 percent of Gen-Y entrepreneurs say they like to take risks, though only 53 percent of Boomers could say the same.
More at:http://www.entrepreneur.com/blog/entry/177752.html

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