Monday, June 18, 2007

GlamMedia

Glam Media is going to become the number one online destination for women, overtaking iVillage, which had the stronghold on the market for the past eight years.

With its large network of blogs and premium content, Glam has grown rapidly, gained over $150 million in funding, and amassed a great amount of media and advertising partners along the way. The media company has about 350 magazines, blogs and websites included in its network, providing information and outlets for women in topics such as well-being and shopping. With women being a primary target for advertisers, Glam has also earned a high CPM rate and very targeted marketing options for companies as well. iVillage commanded a high valuation when it was acquired by NBC for $650 million. Analysts are giving Glam a current valuation of $500 million.

In related news, Glam signed an advertising and search deal with Google earlier this month.
More at:
http://venturebeat.com/2007/06/17/glam-surges-to-no-1-womens-property-overtakes-ivillage/

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